Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Review your approach to marketing with limited budget How to build – Start-up Marketing 101 Recently, we attended Denver Startup week, which inspired us to create a short ‘How To’ Guide that digs into issues related to getting a start-up off …..
How you can you dramatically increase your ecommerce sales with transactional emails Transactional emails are a fascinating and often overlooked part of the ecommerce marketing landscape. Many business owners not only don’t take advantage of them but also don’t even …..
What are the best online services to fuel your blogger outreach? You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you have the blogosphere buzzing …..
Social Media Marketing campaign successes and failures Every internet savvy person knows the potential of ‘going viral’ with content spread via social media. It’s about resonating your content so that it becomes popular, is shared and showcases your brand’s reputation to …..
Combine your online and offline strategies for an industry-leading brand presence Branding isn’t just about getting your logo seen everywhere. Your brand is your business. Successful branding is about communicating your values and vision to your target markets to attract, …..
Seconds out, Round 1 in a series of 4 bouts! Boomf gets a clear value message. Welcome to Round 1 of Smart Insights’ Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales …..
Ideas on getting more creative in our marketing What makes the difference between a good company, and a great one? Creativity. Fostering a culture of creativity in your business and your life will allow greater innovation, more effective problem solving, and …..
Holiday marketing planning for retailers Marketers, we know the struggle. We know that taking into account the holiday seasons are vital to your retail strategy and it’s not just having an idea of what you will do, it’s having a …..
Don’t dump your entire marketing budget into pre-roll ads… With the thousands of hours your target customer spends on YouTube, I can’t blame you for thinking that pre-roll ads — those 10- to 15-second promotional videos you see before you …..
Tips to improve social proof on TripAdvisor including how to handle negative reviews and 6 best practice tips One of our clients is a group of eight hotels, so for them, like all hospitality businesses, TripAdvisor can be both friend and foe. …..
