Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The benefits of choosing a local email marketing service provider While looking for the right email marketing service agency, try giving priority to those based in your local area since this will let you easily quickly communicate with the agency. For …..
Learning blog publishing best practices from the top 10 UK marketing blogs Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by …..
Check your competitor’s SEO strategies with the Ahrefs Site Explorer and Backlink History tools We live in an age of competition where you have to be at the top of your game to survive, let alone thrive. If you are …..
How to use analytics to convince potential clients that they need your help Analytics are a vital tool for establishing which marketing strategies are successful and which are proving to be a drain on resources. However they can be overwhelming …..
Six key findings from the Global Reviews UK Home Insurance Providers Digital Marketing Effectiveness Study Q3 2014: In Q4 2014, Global Reviews conducted a Digital Sales Effectiveness (DSE) study amongst twelve leading UK home insurance brands including Admiral, Aviva, AXA, Barclays, Churchill, …..
Big Data’s Impact on Email Marketers If you aren’t talking about the opportunities for content marketing in 2015, you are probably talking about the opportunities for ‘Big Data’. Next to content marketing, big data is a hot trend in marketing right …..
Understanding the Irish online: the E-Commerce Marketer’s secret weapon Irish online habits have changed a lot in a very short amount of time. In some respects the Irish demographic is very representative of typical EU online behaviour but in others …..
Practical ‘non techy’ steps to optimise your email campaigns for mobile With the increase in consuming content of the move and email marketing being as popular as ever, it’s not even a question to ask if we need to optimise …..
Let’s find out what the experts think… Last year here at Cicada, we worked with a number of new clients who had nice-looking websites produced by designers they know and trust. As we worked with these customers on the ‘discovery …..
The essentials of writing excellent content Are you beginning to wonder about how effective content writing is? Maybe you’ve written some outstanding pieces that received only a lukewarm response. All those long hours of research on problem solving for your niche, then …..
