Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How do your prospects really search? New research shows the need to go beyond simplistic keyword lists This new research from Blue Nile is aimed at helping marketers better understand how people search online and to understand the patterns in how they formulate …..
An example of using humour in social media for B2B to build business and strengthen customer relationships When I train people to use social media, I often have delegates complaining that it’s “all very well for B2C companies, but our …..
Practical tips to optimise your ‘welcome emails’ First impressions count, and for new subscribers, the welcome emails you send out after they opt-in are typically their first interaction with your company. And if used correctly, welcome emails can greatly out-perform …..
Examples showing how to increase reach and engagement with visually compelling content Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix …..
An example implementation showing the popularity of Live Chat The Sun newspaper took a step into uncharted territory in August 2013 when it moved its content behind a paywall for the first time. For Britain’s biggest selling daily, it was …..
Examples of using social media to promote your personal blog Blogging without social media is now the digital equivalent of stranding yourself on a desert island. To promote yourself effectively and get the results you want, you need to find …..
Strategies to enhance customer service levels across peak response How capable is your contact centre when it needs to deal with unexpected peaks in traffic or even the normal throughput of customer interactions? To a large extent the answer to that question …..
Why the marketing hare beats the tortoise Traditional marketing has been turned on its head by increasingly disruptive technology and the connected customer. It’s not enough to plan campaigns and follow best practices anymore; as a marketer you have to …..
Key marketing tactics which come before your content marketing Content marketing is the buzzword on everyones lips right now. For some, it’s becoming an increasingly big part of the marketing mix. For others, particularly small businesses, it shouldn’t necessarily be at …..
Choice is a good thing, right? Let us take you back to the grand old days of grocery shopping, when butter came weighed out in a scoop, the grocer knew your children’s names and your favourite cut of beef, and …..
