Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to generate leads from small B2B audiences in a niche market Dominating a niche B2B market generally reduces competition, reduces price pressure and the ‘me too mentality’ brings a supplier closer to their customers and increases their loyalty. So …..
Techniques to create a more customer-focused content plan As marketers, we know the value of a good online presence. We often talk about the importance of Google and of understanding the algorithms that govern the way businesses appear and are …..
5 ways to connect on a more personal level across your social media platforms Establishing a successful social media strategy involves more than just posting the right types of updates about a new product or a service, sharing a piece of …..
4 copywriting tips for optimising your product pages In ecommerce, as in life, there are those who are unsuccessful, those who are successful, and there are those that are exceptionally successful. Given the choice, which one of these three groups …..
Creative tips to plan Vine videos for marketing If you’re a pro marketer, you must already know that the best advertisements are the shortest (usually 30 seconds long). For some reason, (and let’s not blame everything on technology yet) as time …..
Tips to help brief on-screen graphics for your videos and animations Brands are increasingly employing video marketing to communicate their messages, engage online audiences and use content to support the sales and marketing teams. especially n B2B. According to the Demand Gen report, the …..
6 tactics to get started with Customer Activation As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. With Lifecycle marketing it’s the job of marketing to ensure that each interaction …..
Digital marketing tools to support your content marketing The importance of content marketing in a business cannot be overlooked especially since we have to work hard to engage our audiences rather than pushing messages to them. Long gone are the …..
…at least not as well as the 14 or 15 year old Digital Natives… This Ofcom research on the Digital Day sheds some interesting behavioural insight on how children and Youth audiences engage with digital activity compared to adults. These are the …..
Research showing how Marketing Automation can support the lead-sales pipeline Marketing automation has received a lot of attention over the past year. But you may still be sceptical, asking how can it actually grow my business’? In this post, I want to …..
