Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
During Dharmesh Shah’s and Brian Halligan’s keynote at Inbound 2015 they announced Hubspot’s new Ads feature which, for the first time, aligned Hubspot’s inbound marketing methodology with more ‘traditional’ paid search. When I heard this it raised an important question …..
Data shows uplift retailers in the UK and worldwide can expect from the key e-commerce dates this month For retailers, the festive season effectively starts with Black Friday on 27th November 2015 and Cyber Monday three days later. This year some …..
Tis the season for Digital Marketing Exams. It’s time to F.R.E.A.K.O.U.T! So my cohort of IDM friends have recently been speaking about the upcoming IDM Digital Marketing Diploma exams. Speaking might be better rephrased as “freaking out”. Why? well, we …..
The key to effective transformation is being connected If there is one word that seems to be in every conversation today, it’s transformation. It started as digital transformation and now many businesses are panicking about business transformation. This new strategic …..
3 Best practices for Email Marketing Security Email is an intrinsic part of building and maintaining customer relationships in any field, but customer data needs to be safeguarded. Because email marketing is so prevalent, it can be easy to take …..
Avoid a Black Fridays Sales #Fail by optimising your Black Friday Marketing Over the years, we Brits have been given much by our transatlantic cousins: the telephone, the lightbulb, David Hasselhoff… In more recent times, we have been ‘gifted’ the …..
Why you should pay attention to microcopy on your website and how to make it work The great majority of advice for digital marketers and content writers is about how to write incredible landing pages, engaging content and killer headlines. …..
Get the basics of your onboarding strategy right In my experience as a marketing professional, potential customers almost never just decide to walk away from a purchase – unless given sufficient reason to do so. And, if you’re wondering how …..
Use this chunking tool to help stimulate content marketing ideas Chunking is something that is used in Neuro-linguistic programming (NLP) and performance coaching but it can also be used to plan your next content campaign. Most clients are always looking …..
Only a very small, highly targeted portion of your customer base is powerful enough to be influential: Here is how to find them For decades, advertisers and marketers have clearly understood that word of mouth is one of the highest …..
