Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A social media policy is crucial if you want to be in full control of your social media interactions One social media gaffe can ruin the reputation of even the strongest brands out there. No marketer wants to face a …..
SMEs/SMBs with offline businesses models can still utilise digital marketing You would be forgiven for thinking that the days of bricks and mortar stores are numbered due to the rise of Internet shopping and dramatically increased usage of Smartphones to …..
WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an …..
Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what has become an annual crystal ball gazing love fest… So what’s …..
Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international ecommerce expansion. Failing to properly localise a website to be in line with local conventions will not only …..
Using quizzes to drive e-commerce sales Social media is a tricky too to apply. You can use social networks to engage your fans, conduct discussions or ask for the opinions, but at the same time it may be really hard …..
Twitter Advice for those just starting off with the platform You’ll know that Twitter is a platform worth taking seriously as these statistics show: Twitter has 316m monthly active users. (Source: Venturebeat) 500m tweets are sent per day. (Source: Expand …..
How mobile marketing can support bricks and mortar retail Did you know that 1 in 3 online purchases during this year’s Black Friday were completed on a mobile device? Mobile is now considered a channel in its own right – …..
Demystifying personalization for retail e-commerce – examples of the three ways to do it Personalization is either ‘freaking people out’ or enchanting them. It’s scary for people who believe that it may freak out their website’s visitors. But it’s blissful …..
Marketers need to learn how to master data science to stay ahead Twenty years ago, marketing was a whole different ballgame. You’d buy a magazine ad or a billboard and hope for results. Today, marketing looks much more like a …..
