Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The top CRM systems for investment companies to consider Today, the majority of investment advisor firms have indicated growth as their business priority. The advisory firms prioritizing growth intend on achieving the development primarily by adding new clients organically. Advisers …..
6 simple reasons why you should start to build Influencer Marketing into your Content Marketing strategy Working in the world of digital is exciting, fast-paced, competitive and always changing. Every year we get presented with new trends and social networks …..
The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download) What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer …..
Use predictive modeling to give your campaigns an edge over competitors The Search Engine Marketing Professional Organization’s 2015 State of Search Industry Report provides several valuable insights derived from both marketer and agency practices over the past year. The most useful …..
Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. …..
It’s easy to ignore banner ads. Here is how to make yours stand out and increase clickthrough rates Online ads have become an inseparable part of our internet life. An average person is exposed to more than 1700 online ads …..
Defining content marketing is the first step to getting it right A great question that will require a rather thorough answer. In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that …..
A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most …..
Latest communications from the EU parliament suggest more leniency for marketers than expected Importance: [rating=3] (For Marketers storing customer data) Recommended source: DMA- EU DPR agreed The authorities in Brussels responsible for the new EU data law have undertaken a U …..
Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of our series of in-depth case …..
