Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The next best thing to an SEO crystal ball Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is …..
The anatomy of a successful website in 2016 and beyond Digital marketing is such a fluid industry that many changes have taken place this past year alone. Consider: The Mobilegeddon threatened lots of website owners, only for it to produce …..
Your B2B customer deserves a B2C experience like these Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re becoming increasingly comparable. True, you don’t issue RFPs (Requests for Proposal) when you buy a Blu-ray player, and …..
8 factors to consider when investing in your first mobile app From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it …..
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small …..
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google’s RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created …..
3 strategies to ensure you are using customer data ethically and effectively If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” …..
Using a bottom-up model to guide your analysis, you can gather amazing insights from the data you already possess The key to data analytics lies in asking the right questions, but success can often hinge on the person who is …..
What is it? Does it matter? Do I already have one? Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. …..
Mobile Marketing Trends And Tools You Can’t Miss Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well. 2016 marks a year where several trends …..
