Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to use LSI keywords to boost your SEO Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your …..
Getting social media right for B2B marketing is tricky, but not impossible. In today’s Internet-driven marketplace, having an online presence is non-negotiable and has become an important part of B2B marketing for almost every business. When it comes to making …..
How to rank well on competitive keywords SEO is one of the most cost effective ways to generate business. By ranking atop search engines for their target keywords, businesses can generate traffic and increase the chances of visitors buying their products …..
There’s no magic formula for going viral, but there are ways to boost your chances. You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically. So how do you make …..
What marketers can learn from Wendy’s Vs Burger King, Dunkin Vs Starbucks and General Motors Vs Ford Coke Vs. Pepsi, Wendy’s Vs. Burger King, Mac Vs. PC… What do these things have in common? They are examples of some intense …..
Diversify your brand narrative with a multi-platform marketing campaign strategy “The attention economy is not growing,” asserts CRM Essentials’ co-founder, Brent Leary, and many marketing strategists would agree. In today’s fast-paced mobile world, it’s become increasingly difficult to make an …..
Learn which types of PPC are most effective at the various stages of the sales funnel Why does anybody do marketing? The fundamental answer is to make more money. You might argue that some campaigns have other motives, but ultimately …..
Marketing Lessons from How Apple became the Dad’s brand and the kid’s choice Ah the good old days. Aged in my twenties, I must have looked like a prat lugging my arm-breaking Apple computer – simply to demonstrate I was …..
One algorithm to bind them all In March this year, Instagram continued with its plans to change its photo and video feed model to one which is algorithm-based rather than organic. This is not on the cards just yet – …..
Setting specific objectives that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a …..
