Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
An honest and frank look at the often flawed digital procurement process from the [supplier] dark side The software procurement process is fundamentally flawed. It’s a waste of time and I’d go as far to say that neither the buyer …..
The connected customer On average, the British household owns over 7 internet devices and unsurprisingly, smartphones are the most common followed by laptops and tablets. More than 60% of all email opens are with a smartphone (Communicator Benchmarking Report 2016), …..
Learn how to create interactive content and use it to boost your PR efforts One of the biggest challenges that digital PR practitioners face today is getting their client noticed by customers. In addition, they work very hard at differentiating …..
You’ve invested in personalisation for email, so why is your site the same for all users? Your email marketing is up to par; it’s personalized, automated and monitored. Exactly like it should be. But what about your website, does it …..
Acquisition cost, lead gen, cost per lead, customer life-time value, ROI… Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. …..
How to increase loading times and keep web visitors happy Loading Times: Are They THAT big of a deal? Web performance optimisation, or WPO, is a term that relates to the various techniques IT specialists use in order to increase …..
Do you know what pages are drawing valuable traffic and which aren’t pulling their weight? For all of the discussion about creative content marketing campaigns, and for all of the plaudits that they attract, there is an elephant in the …..
Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages …..
How to nudge your customers towards conversion Take it as an established truth: your customers are lazy. They want you to come to them, offer your product and ask minimum effort in return. They will pay you more if you …..
EU data law hasn’t gone away just because of the referendum result The decision to leave the EU has created the impression that it means UK digital marketers have heard the last about the General Data Protection Regulation (GDPR), or …..
