Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Are you making any of these 5 common Instagram marketing mistakes? 300 million active users! 1.2 billion likes per day! 1000+ comments per second! Who would have thought that the Facebook-owned app could drive such a massive amount of social …..
Proper use of well planned long tail keywords is key to SEO success Long tail keywords are about more than squeezing that last bit of traffic from an overused search engine. They are the closest thing to reading minds outside of …..
Qualitative analytics are the next frontier for cutting edge marketers It is 2016, and things are not what they used to be. Taylor Swift and Tom Hiddleston broke up, Cristiano Ronaldo actually won something with his national team, and growth …..
The EU’s GDPR law requires compliance by 2018. Even with Brexit predicted to occur in 2019 or after, it can’t be ignored. Last month, I woke up in the blissful world of B2B marketing. I could create campaigns, upload my …..
The Privacy Shield is a great opportunity for brands to win back consumer trust The estimated $250 billion occurring annually in trans-Atlantic digital trade spells growth and opportunity for media and technology companies on both sides. However, there’s a lot of …..
Knowledge base software options to consider A several years ago, knowledge base software wasn’t as accessible and easy to use as it is today. Nowadays, there are many SaaS providers, and these tools are far more sophisticated than before, and …..
Dynamic content features are key to making your emails more engaging Email marketing over the years has evolved in leaps and bounds. In fact, what seemed impossible in the previous decade can now be easily achieved with help of HTML-based …..
How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter? Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were …..
Taking action with the collection and analysis of survey data to help improve the customer journey and strengthen company processes. Data collected from online surveys can do so much more than tell you what your customers are thinking. Research is …..
How JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience With average online conversion rates still languishing below 5 percent for retailers, the use of personalised merchandising techniques to boost conversion is a popular investment for many retail …..
