Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How you can replicate the success of the most engaging brands on Instagram When it comes to social media marketing, Instagram continues to be one of the most successful platforms available to brands. But with so many users and so many …..
Unusual Tactics To Help Small Business Win The Holidays I’m writing this article on the morning of Black Friday, just after I cleaned out my inbox of all the promotional emails I had received from retailers about their special offers. …..
A case study example of applying the Smart Insights RACE framework to measure customer engagement and marketing success You probably already use—or at least have thought about using—some form of marketing dashboard to track and manage your analog and digital …..
Digital Economy Bill update: New Marketing Code Sanctioned By Commons Committee The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998. The key consideration is that the Information Commissioners Office is …..
Stay ahead of the curve with these essential 2017 retail trends There are lots of exciting new digital technologieis for retail marketers to explore next year, including: chatbots, social commerce, Google Beacons and virtual/augmented reality. Retail marketers have had to …..
Key Findings from a survey of 500 European fashion retailers Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety …..
How and Where to Add Chat To Your Website I’ll start with a simple question: Are you actively interacting with visitors to your store? If you own a physical store, your answer is probably ‘Yes’. But if you operate a …..
What to avoid when looking for Ecommerce payment solutions For most ecommerce retailers, payment gateways are seen as a necessary evil. Yes, they help you accept payments from your customers, but they’re not at the top of your list of …..
Mobile is radically re-shaping the travel industry The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social …..
Marketing Automation offers the key to effectively nurturing leads through the customer’s journey According to a research published by Smart Insights in 2016, 47% of businesses don’t have a digital marketing strategy. The findings show that businesses have a big …..
