Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Long-term strategies to boost the revenue of your online store The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to …..
How to develop a marketing strategy for expanding globally Globalisation is no longer an obscure term reserved for academics: it is a very real and ever growing phenomenon affecting most people and businesses all over the world. In the digital arena, …..
Expert Ecommerce and Portal Development Agency, PureNet, reveals its top 7 Ecommerce Trends for 2017! We’ve drawn on our decade of experience delivering solutions to B2C and B2B businesses such as The Royal British Legion, Krispy Kreme, Saddleback, LighterLife and …..
Example of how to harness Instagram to capture new audiences and convert that attention into sales Instagram is one of the most effective ways to boost your e-commerce marketing. In a recent Yotpo survey of over 165,000 e-commerce businesses, 75% …..
Talkwalker shares their views on the trends to shape social media in 2017 and practical actions businesses should take to gain advantage from them In 2016 we saw social media networks introduce many new features including Facebook’s live streaming, Reactions, …..
How financial services firms can harness the digital revolution Consumer expectations are growing. Recent research suggests that given the chance, over half of financial consumers would opt to bank with Amazon. Why? Because a company famous for delivery innovation, outstanding customer …..
How to know your audience and create the right content for them We’ve all heard the phrase ‘the client is king’. In practice, this means that an important part of marketing is an exercise of empathy, which consists of finding out …..
The most effective ways to boost your conversion rate Have you ever considered why it happens? Why a visitor enters your website, stays there for a while and leaves without purchasing when you have so much to offer? According to …..
How to boost CRO for non-ecommerce sites When you think of Conversion Rate Optimisation and AB testing, what comes to mind first is probably ecommerce websites, product pages, baskets and checkouts. But the scope of optimisation programs is much wider …..
These big trends will have a major impact on how we conduct social media marketing in the coming year We are now in a social media dominated world, and marketers and businesses are taking full advantage of it. However, this …..
