Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Evaluating and improving email deliverability should be a concern of all email marketers. This interview with Tim Watson of Email Service Provider SmartFocus Digital is intended as a checklist you can review with your Email Service Provider or in-house IT managing email delivery…
Update, June 2009 – see my review of O’Reilly Book on developing Twitter business strategy. Everyone is familiar with the rapid growth in followers of celebrities such as @stephenfry and @britneyspears on Twitter. As the chart from Twitter Counter shows there …..
This post is a summary of my presentation to the Advanced Search Term Research & Targeting session at Search Engine Strategies London, 2009. I hope to share and learn on tools and tips for keyword analysis – so please add your ideas to comments…
This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog…
Which digital marketing specialists are most worthwhile following on Twitter to stay up-to-date on developments in digital marketing?..
We all know that web copywriting needs to be brief to be effective (although AB testing will sometimes prove otherwise…). But if you are a marketer experienced in writing copy for print or direct mail, in which other ways should you change your style? In this interview, Anne Caborn of digital consultancy CDA takes us through the main issues experienced print copywriters need to consider…
We all know the Long Tail is important to keyword research for search engine marketing. This recent keyword analysis by Hitwise from US data showed that top 1,000 search terms account for just 11% of traffic: Top 100 terms: 5.7% …..
Website design optimisation and testing books Since I wrote my first book on web marketing 10 years ago, success in online marketing has required an ever more detailed approach as the discpline matures. Specialist books on search engine optimization have …..
What is the impact of personalization on Email marketing – how large an increment can be expected?..
I have finally made time to read the Google Starter Guide to SEO which was published in November. This is a summary of the recommendations…
