Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
In my experience, many companies fail in their link-building, even when they know it’s important, because an integrated approach is not used. (Many other companies fail because they don’t know the importance of backlinks to SEO, so they just concentrate on on-page optimisation, but this post talks about companies who know its importance)…
I announced the publication of the 4th edition of my Ebusiness and Ecommerce management book via Twitter recently and a couple of people asked me what was new. Fair question! So, here from the preface is a chapter-by-chapter summary list. …..
Microsoft’s Bing search engine launched on the 1st June. This post summarises my recommendations on the features for marketers to consider…
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing…
Please complete this site optimisation research to help us improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates. Complete site optimisation survey Through completing the survey myself, I’m sure that doing the …..
A review of the 2009 book “Successful Email marketing strategies” book by Arthur Middleton Hughes and Arthur Sweetser…
Interview on SEO Analytics using Google Analytics with Brian Clifton, former Head of Web Analytics for Google EMEA and more recently as the author of what many consider the best book on Google Analytics: Advanced Web Metrics with Google Analytics…
This is a summary of a whitepaper on consumer Email preferences and behaviour published in March 2009…
I often receive questions about the best way marketers can develop their digital marketing skills and experience to help get digital jobs, or just to keep yourself employable. Here is my answer to a question I received recently, whick I think is …..
Think Visibility was a conference held in March 2009 focusing on SEO. I have a commentary on all the presentation I watched and have embedded all the presentations…
