Google Analytics Setup Guide
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing…
Essential 
Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing…
Please complete this site optimisation research to help us improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates. Complete site optimisation survey Through completing the survey myself, I’m sure that doing the …..
A review of the 2009 book “Successful Email marketing strategies” book by Arthur Middleton Hughes and Arthur Sweetser…
Interview on SEO Analytics using Google Analytics with Brian Clifton, former Head of Web Analytics for Google EMEA and more recently as the author of what many consider the best book on Google Analytics: Advanced Web Metrics with Google Analytics…
This is a summary of a whitepaper on consumer Email preferences and behaviour published in March 2009…
I often receive questions about the best way marketers can develop their digital marketing skills and experience to help get digital jobs, or just to keep yourself employable. Here is my answer to a question I received recently, whick I think is …..
Think Visibility was a conference held in March 2009 focusing on SEO. I have a commentary on all the presentation I watched and have embedded all the presentations…
Evaluating and improving email deliverability should be a concern of all email marketers. This interview with Tim Watson of Email Service Provider SmartFocus Digital is intended as a checklist you can review with your Email Service Provider or in-house IT managing email delivery…
Update, June 2009 – see my review of O’Reilly Book on developing Twitter business strategy. Everyone is familiar with the rapid growth in followers of celebrities such as @stephenfry and @britneyspears on Twitter. As the chart from Twitter Counter shows there …..
This post is a summary of my presentation to the Advanced Search Term Research & Targeting session at Search Engine Strategies London, 2009. I hope to share and learn on tools and tips for keyword analysis – so please add your ideas to comments…