Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
I’ve used the sensationalist headline to highlight the importance of tagging on the accuracy of tracking visitor volume and user experience, since this is potentially overlooked by many site owners. If the title was just about tagging methodology maybe you wouldn’t be reading this!..
Post updated from August 2009 to include major changes that Google makes which will affect the way businesses rank within the natural listings of the search engines…
The most significant changes in H1 2009 that Google has made which affect the natural search listings and so, SEO practice…
Smaller and medium businesses (SMEs / SMBs) have to work harder on their Search Engine Optimisation (SEO) to gain prominence in the natural listings of the search engines. But smaller businesses often have the advantage of being more nimble and dynamic, so if they can take advantage of this flexibility, how can they compete through SEO?..
I love the expression Cult of Analytics! Two reasons. First, it’s a great name for a book. The book in question is from Steve Jackson which is in the Elsevier E-marketing Essentials series for which I’m editor. In a future post, I’ll explain the techniques I’ve found useful from the book, in particular, the REAN framework which I have succesfully applied in some recent consulting projects. Second, it highlights the difference between companies that are successful in their digital marketing and those that lag behind. This post highlights how Amazon has successfully applied the principle of developing a “Cult of Analytics” to drive its success…
I’ve always believed that the most engaging, most effective blogs for marketing are not CEO blogs, rather they use guest bloggers; either different employees, or better still, customers. The award winning Tourism Ireland Taxi Challenge is another good example social media …..
Not long ago, virtual reality was the futurists’ “mot du jour” before the underwhelming takeup of VR gloves, headsets and Second Life. Now, in 2009, I’m sure you’ve noticed, augmented reality featuring widely in the media. So as an update to …..
One of the most interesting aspects of digital marketing currently is watching and advising companies developing strategies for how Twitter can support their business. I did a roundup in Feb 2009 on different approaches businesses are taking in their Twitter strategy. …..
In my experience, many companies fail in their link-building, even when they know it’s important, because an integrated approach is not used. (Many other companies fail because they don’t know the importance of backlinks to SEO, so they just concentrate on on-page optimisation, but this post talks about companies who know its importance)…
I announced the publication of the 4th edition of my Ebusiness and Ecommerce management book via Twitter recently and a couple of people asked me what was new. Fair question! So, here from the preface is a chapter-by-chapter summary list. …..
