Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table…
The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…
Great to be at the sixth year of this Econsultancy event – I was there at the start. speaking at the first couple of events, but today speakers are exclusively client-side experiences which is fine by me, I can relax. …..
Do you think the hype about social media vastly exaggerates the commercial reality of it’s importance? If you do, this post is for you – it presents one example as proof against the hype if your colleagues are asking “Why …..
How Twitter lists can be used to assess online engagement and social media…
To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com..
Review techniques for conversion optimization summarised from the 2009 Econsultancy Conversion Optimisation report…
This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder and director of Search Engine Marketing Agency Receptional which was launched in 1999. Since I last met Dixon …..
Bit.ly is now the defacto standard for URL shorteners in Twitter and Tweetdeck, etc, but I find many marketers aren’t aware of how it can also be used for tracking the effectiveness of their content. It’s essential to check you’re …..
The new capability to readily access and manipulate your Google Analytics data through the tools provided by Microsoft Excel gives great opportunities for creating custom dashboards or in-depth analysis…
