Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
In my Internet Marketing:Strategy, Implementation and Practice book I ask this question in the chapter on traffic building / digital communications. I hoped readers would think of the relative sizes of different types of sites and their representation through different …..
In this interview which accompanies my other posts on trends and predictions for 2010, I interview Ian Truscott, Vice-President of Web Content Management at Alterian. My interview explores trends in content management and practical ideas for improving engagement – I …..
My own predictions aren’t so much what I think marketers will focus more on, they’re about what the most savvy digital marketers get already, but others maybe don’t because they’re stuck in trad media thinking or it’s so difficult to change the way their marketing is managed and resourced…
In my commentary, I’ve also picked out what I think really matters most or is a significant new trend in 2010 limiting myself to two posts from the best known commentators in each area…
A discussion of factors to improve sales from an Ecommerce site…
Digital enables you to create momentum by adding more appealing content or apps or rewards through time, rather than just a short burs..
Using Facebook for marketing – this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb ’09) Facebook pages which now look more like individual profile pages…
The surge of interest in social media over the last two or three years has been accompanied by a surge in social media books seeking to demystify the topic…
My tip for the best book to help you with your marketing in 2010 isn’t one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics…
This page shows the most popular types of software and statistics according to the “voice of the crowd” – that’s use you – I have featured these tools and software in my Twitter – partly to be useful and partly just so I can remember the developments without doing a full blog post…
