Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
My own predictions aren’t so much what I think marketers will focus more on, they’re about what the most savvy digital marketers get already, but others maybe don’t because they’re stuck in trad media thinking or it’s so difficult to change the way their marketing is managed and resourced…
In my commentary, I’ve also picked out what I think really matters most or is a significant new trend in 2010 limiting myself to two posts from the best known commentators in each area…
A discussion of factors to improve sales from an Ecommerce site…
Digital enables you to create momentum by adding more appealing content or apps or rewards through time, rather than just a short burs..
Using Facebook for marketing – this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb ’09) Facebook pages which now look more like individual profile pages…
The surge of interest in social media over the last two or three years has been accompanied by a surge in social media books seeking to demystify the topic…
My tip for the best book to help you with your marketing in 2010 isn’t one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics…
This page shows the most popular types of software and statistics according to the “voice of the crowd” – that’s use you – I have featured these tools and software in my Twitter – partly to be useful and partly just so I can remember the developments without doing a full blog post…
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table…
The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…
