Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
There are maybe many missing measures in Google Analytics which could be useful, but the one I’m referring to is useful AND is available if you know where to look. What is the missing measure? The measure I’m referring to …..
My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing. It covers 10 key issues to consider when developing a digital strategy Step 1. Set SMART Goals and setup analytics Step 2. Define strategy Step 3. …..
I’ve recently given three presentations about our passion here at Smart Insights, which is getting the most value from the fantastic customer and market insight available online through tools like Google Analytics and user feedback software. We believe that the …..
We hope you like the look and feel of our new site, updated today! I’m really pleased with it, but it’s your view that counts. So please tell us what you think we may have got right or wrong via …..
With checkout abandonment increasing to a staggering 48% in the UK according to Coremetrics, there is a clear need for many retailers to pore over this report and extract the key insights. The Econsultancy Guide to Checkout Optimisation report is …..
We love this book, Get Content. Get Customers by Joe Pulizzi and Newt Barrett because content is at the heart of today’s marketing and it does a fantastic job of explaining the why and the how of online content marketing. …..
Many of the most successful digital marketers have a background in direct marketing. I think this is because they’re very comfortable with using a structured approach of Test, Learn, Refine to get the most from their campaigns. They’re also good …..
Update to keyword ranking tool May 2010 Google has now updated this tool for showing keyword positions in response to user feedback renaming it the “Search Query” tool. The main changes are: Average position now shown to avoid need for …..
Gaining direct, real-time feedback from customers and site visitors is one of the most exciting areas of digital marketing for me, which really takes advantage of the real-time interactions available online. A few months back I created a post giving …..
Marketers are hungry for information on how best to manage the reputation of their organisations online as shown by the popularity of our review of buzz monitoring software and services. So, when I saw Antony Mayfield of iCrossing was publishing …..
