Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Our interview with Guy Stephens on the past, present and future of online customer service You may know Guy from his work at the Carphone Warehouse where he was Customer Knowledge Manager or Mars Drink UK Global Online Marketing Manager. I …..
A whitepaper on good practice Value: [rating=4] Our commentary : Best practice for Enewsletters and promotional emails are discussed a lot; See, for example, our posts on Enewsletter Best Practice. But how to make the most of emails accompany sales …..
Back to basics: Conversion optimisation. Where should we start? So many pages to improve, so little time! With more site owners turning to tools like Google Analytics and the Google Website Optimiser to review and improve pages, the obvious question …..
Sharing a usability technique for reviewing content effectiveness Value: [rating=4] Our commentary: This is a great illustration of a standard usability technique applied to measure the effectiveness of a Content Strategy. (Sorry about the low fidelity – I was limited …..
2010 DMA National Client Email Marketing Report Value: [rating=4] Our commentary : I recently wrote the conclusion for the 2010 Annual Client Email report for the UK Direct Marketing Association. Here I share what I took from the report and …..
Our recommended tools for comparing your visitor numbers against competitors All site owners want to know “how do we compare to our rivals” in number of visitors, but of course web analytics tools don’t give you that. Instead you have …..
Towards a strategy for integrating email marketing with social media Value : [rating=4] Our commentary : The article explains that many email service providers have introduced “share to social” features enabling email marketers to include buttons to share email content …..
How do you use Google Alerts in your marketing? Value: [rating=4] Our commentary: I think many marketers are signed up for Google Alerts and use it for the obvious, but useful. I usually recommend setting up alerts so that you’re …..
Our selection of the best 5 hacks from 17 presented by Wordstream Value: [rating=5] Our commentary: The purpose of this alert is to point you to a great collection of techniques you may not have considered for advanced analysis to …..
9 Tips to engage your email subscribers Value: [rating=4] Our commentary: This 12 page whitepaper download from Selligent (registration required) advises brands on how to tackle the ongoing challenge of the best way to engage customers with email marketing. Marketing …..
