Dave Chaffey

Posts by Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.

By Dave Chaffey 18 Oct 2010

Benchmarking your Email marketing strategy

The guide is structured around these 10 critical success factor areas for email marketing.
We find that much that is written about improving results from email marketing focuses on a limited number of efficiency factors, especially creative and copywriting. While discussion of subject lines, template design, layout and the position of the calls-to-action are all important and interesting, this misses the bigger picture, which is relevance and its context – does it arrive at the right time?..

Email communications strategy

Essential

By Dave Chaffey 14 Oct 2010

Increasing profit through email marketing

7 questions to review your email strategy Value: [rating=4] Our commentary : Our recommendation of the best email marketing advice this week is a checklist to help think through how you can get more from your email marketing communications. I …..

Email communications strategy

Essential

By Dave Chaffey 13 Oct 2010

2011 digital marketing trends

My predictions on 11 marketing trends for 2011 I’m was early in reviewing marketing trends for 2011 since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010. You can view my presentation …..

Online marketing mix

Essential

By Dave Chaffey 13 Oct 2010

What are the essentials of an effective content strategy?

Our review of a recent Logitech content strategist job description illustrating 8 requirements for a solid content strategy Value: [rating=3] Our commentary: Developing and refining content strategy will be an important part of improving digital marketing strategy for many organisations …..

Content marketing strategy

Essential

By Dave Chaffey 12 Oct 2010

Tools to embed video in email

What are the options for embedding video in email? Value: [rating=4] Our commentary : With video becoming more widespread across the web and test showing it’s effective for conversion, I’m being asked increasingly whether there are any good technologies for …..

Email creative and copywriting

Essential

By Dave Chaffey 08 Oct 2010

New UK regulations governing use of digital and social media

ASA regulations now cover websites and company-controlled social media presences Value: [rating=5] Our commentary: The UK Advertising Standard Authority (ASA) has announced an extended remit to their CAP code guideance according to this useful summary from digital law specialists Pinsent …..

Digital marketing laws

Essential

By Dave Chaffey 08 Oct 2010

Learning from how H&M use Facebook

Techniques to engage your audience through Facebook pages Value: [rating=4] Our commentary: H&M has amassed millions of fans of their Facebook presence. I think many companies can learn from the approach used for their online presence. In fact, you could …..

Facebook Marketing

Essential

By Dave Chaffey 07 Oct 2010

How well does your email copy work in different email clients?

Optimising your Alt text copy and style for different email clients Value: [rating=4] Our commentary : A real nitty gritty piece of best practice advice for improving email marketing by changing the way you use image Alt text. Following the …..

Email creative and copywriting

Essential

By Dave Chaffey 06 Oct 2010

Multichannel marketing analytics best practice with Kevin Hillstrom

A liveblogging summary from ECMOD 2010 Online, Kevin is best known as @minethatdata, his moniker showing his passion for getting the most from your customer and sales data. I has worked at some of the biggest multichannel retailers in the …..

Multichannel and Omnichannel s...

Essential

By Dave Chaffey 05 Oct 2010

Google Analytics How To for Ecommerce Sites

A presentation to ECMOD October 2010 London by Dave Chaffey This workshop covered the customisation needed for Google Analytics to tailor it to a specific business. I have shared it here to help other businesses and agencies get the most …..

Google Analytics

Essential