Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Our review of a recent Logitech content strategist job description illustrating 8 requirements for a solid content strategy Value: [rating=3] Our commentary: Developing and refining content strategy will be an important part of improving digital marketing strategy for many organisations …..
What are the options for embedding video in email? Value: [rating=4] Our commentary : With video becoming more widespread across the web and test showing it’s effective for conversion, I’m being asked increasingly whether there are any good technologies for …..
ASA regulations now cover websites and company-controlled social media presences Value: [rating=5] Our commentary: The UK Advertising Standard Authority (ASA) has announced an extended remit to their CAP code guideance according to this useful summary from digital law specialists Pinsent …..
Techniques to engage your audience through Facebook pages Value: [rating=4] Our commentary: H&M has amassed millions of fans of their Facebook presence. I think many companies can learn from the approach used for their online presence. In fact, you could …..
Optimising your Alt text copy and style for different email clients Value: [rating=4] Our commentary : A real nitty gritty piece of best practice advice for improving email marketing by changing the way you use image Alt text. Following the …..
A liveblogging summary from ECMOD 2010 Online, Kevin is best known as @minethatdata, his moniker showing his passion for getting the most from your customer and sales data. I has worked at some of the biggest multichannel retailers in the …..
A presentation to ECMOD October 2010 London by Dave Chaffey This workshop covered the customisation needed for Google Analytics to tailor it to a specific business. I have shared it here to help other businesses and agencies get the most …..
Our interview with Guy Stephens on the past, present and future of online customer service You may know Guy from his work at the Carphone Warehouse where he was Customer Knowledge Manager or Mars Drink UK Global Online Marketing Manager. I …..
A whitepaper on good practice Value: [rating=4] Our commentary : Best practice for Enewsletters and promotional emails are discussed a lot; See, for example, our posts on Enewsletter Best Practice. But how to make the most of emails accompany sales …..
Back to basics: Conversion optimisation. Where should we start? So many pages to improve, so little time! With more site owners turning to tools like Google Analytics and the Google Website Optimiser to review and improve pages, the obvious question …..
