Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
What are the barriers stopping companies blogging and how can they be encouraged? I strongly believe that every business should have a blog since they’re an essential hub to your digital marketing activities. If you don’t have one, you’re missing …..
Creating an enewsletter that keeps subscribers engaged As I’ve shown with these examples, the design and layout of your email newsletter is important, but it’s the content of course, which really helps engagement. The chart below shows that online users …..
A case study of why many companies continue to buy links Value: [rating=4] Our commentary: Well, the answer to the question, as with many tricky #digitalmarketing questions, is “it depends”. I prompted to write this post, to alert you to …..
Great examples of websites with effective online value propositions (OVPs) “Why should I do business with you online?” is the question on the subconscious minds of all site visitors and especially first time visitors. I believe the design has to …..
We recommend these slide decks whether you’re a beginner or more advanced user of Google Analytics Value: [rating=5] Google Analytics Training 301 View more presentations from ivantage. Our commentary: I was recently asking Matt Trimmer of iVantage who runs regular …..
Which marketers running the show do you find useful? I love Twitter as a way of learning about new developments and approaches in a social way. But if you’re looking to learn from others on Twitter, as well as socialise, …..
How organisations have to change mindsets to reap the benefits of social media marketing “If you approach social media with the hope that you can either discipline or control it then you really shouldn"€™t approach social media at all. It"€™s …..
Importance: [rating=5] Our commentary: Here we’re alerting you to an exciting new information-sharing and learning technology. It’s very early days for the service – it’s in a closed alpha and launched around November 2010. But it’s already getting rave reviews …..
The question in question is “Tell us what you think!”. Surveying customers has always been popular, but the new opportunities for gaining feedback from customers is one of the most exciting aspects of engaging customers through digital channels for me. …..
This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents. Here are the main results from the research: Email newsletters (72%), presence …..
