Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
This time next year it will be the 30th anniversary of Email. This is a great infographic (see full interactive version) reminding us of how email has grown in importance for consumers and marketers and the challenges of managing it …..
Our interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their current email provider or are just looking to move …..
Evaluating technology options for innovation in marketing – know your hype cycle I’m noticing a lot more innovation roles in larger organisations recently. It’s great to see companies investing in understanding technology and marketing trends to try to create a …..
A major Facebook update to privacy and sharing settings also phases out Places Importance: [rating=3] Recommended link: Facebook blog announcement Our commentary on Facebook update Most sites have reported this update as a response by Facebook to Google+. It’s true …..
Our summary of the IPA new models of marketing effectiveness report As marketers, we use the expression “integrated campaign” often, but of course in practice, the degree to which campaigns are truly integrated across channels varies. Recently the IPA released …..
More referrals from the t.co domain means you should check how you track Twitter within Google Analytics Importance: [rating=4] Recommended link: The Next Web Our commentary on the New Twitter tracking Last week Twitter quietly changed it’s method of linking …..
Some practical tips for email and web copywriting Chunking is breaking your copy up into easily scannable paragraphs. Chunking is more effective for your online readers, here’s why… This is how non-chunked copy looks to your readers It’s a mountain …..
8 questions to ask to help get your brand messages across in Google Importance: [rating=3] Recommended link: Official Google announcement on sitelinks Our commentary on new mega site links Folks have been discussing Google’s experiments with Google Sitelinks through August, …..
Why do Twitter users follow brands? Value: [rating=4] Recommended link: Econsultancy Twitter Best Practice Guide Our commentary New research from Toluna and Econsultancy of 4,000 UK and US respondents has shown that over a quarter of consumers now have a …..
Web response time statistics summary I was recently called by an email service provider following-up on a whitepaper I had downloaded. Nothing unusual there, it’s a good B2B permission marketing practice and for high value consumer products or services too. …..
