Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
An interview on best practice Ecommerce analytics techniques with Dan Barker Much of what’s written about successful Ecommerce sites focuses on the big brands we all know like Amazon, Argos and Asos. But within each sector of retail, there are …..
wherever in the world you are… We’re about to take a bit of a break, so we thought we’d say “Hope you enjoy your break”. I’d also like to say a big “thanks” to all who have shared ideas on …..
In our previous guidance notes on solutions to comply with the “cookie law” we have covered: A cookie-free analytics system The Cookie Collective cookie audit and toolbar toolkit In this article Tim Gurney of Wolf Software takes us through his …..
Our interview with Richard Beaumont of the Cookie Collective This is our second look at a technology solution to help marketers comply with the new “cookie law”. This was the first – an interview about a cookie free analytics system. The …..
An interview with Oliver Birleson of Maxsi Limited Following on from our posts and discussions on how to best implement the cookie law by May 2012, we’re going to take a look at some of the technology and consulting solutions …..
A B2B case study (with learnings for B2C too) Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page …..
Leaked Email from Twitter reveal costs per follower Value/Importance: [rating=3] Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost …..
Covering the 6 core components of a marketing campaign We’ve created this new template to help marketers plan a campaign if they are managing it themeselves in a small business or are briefing colleagues and agencies in a larger business. …..
A survey of the most popular SEO tools I found this infographic really interesting since it shows the range of tools available for SEO. It also shows how other people approach managing SEO and the kind of reasons they choose …..
Helping inform the app vs browser mobile decision Value/Importance: [rating=4] Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We …..
