Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Our interview with Richard Beaumont of the Cookie Collective This is our second look at a technology solution to help marketers comply with the new “cookie law”. This was the first – an interview about a cookie free analytics system. The …..
An interview with Oliver Birleson of Maxsi Limited Following on from our posts and discussions on how to best implement the cookie law by May 2012, we’re going to take a look at some of the technology and consulting solutions …..
A B2B case study (with learnings for B2C too) Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page …..
Leaked Email from Twitter reveal costs per follower Value/Importance: [rating=3] Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost …..
Covering the 6 core components of a marketing campaign We’ve created this new template to help marketers plan a campaign if they are managing it themeselves in a small business or are briefing colleagues and agencies in a larger business. …..
A survey of the most popular SEO tools I found this infographic really interesting since it shows the range of tools available for SEO. It also shows how other people approach managing SEO and the kind of reasons they choose …..
Helping inform the app vs browser mobile decision Value/Importance: [rating=4] Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We …..
Today I’m speaking at the Fusion Marketing Experience in Belgium today and looking forward to talks by Bryan Eisenberg (@TheGrok), Joost de Valk (@yoast) and Jeff Molander (@JeffreyMolander). I’ll be liveblogging, first up is @GerryMcGovern… Gerry McGovern on Top Tasks …..
Examples of how to integrate social sharing into email designs You will have noticed how many emails include “share to social” buttons as a limited form of integration. Often they are not so effective as this report on viral and …..
8 questions to review your acquisition strategy in 2012 This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck. …..
