Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
What are the implications for posting updates to brand Facebook pages? Value/Importance: [rating=3] Recommended link: Edge Rank Checker And the answer is… “The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes” This nugget …..
Tips on Marketplace Conversion Rate Optimisation from Matt Ogborne We all know that Amazon and eBay are the powerhouses where almost everyone now shops at some point or other. I’ve no data to support that, but I imagine, every web …..
New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: [rating=4] Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to …..
Currently available on Google.com only Importance: [rating=5] Value: [rating=1] Source: Google Official Blog annoucement Our commentary on Google’s Search Plus Your World (SPYW) Make no mistake, Google’s bold start to 2012, announced this week will have a massive impact on …..
Are your customers sunny sharers or walled worriers? Value/Importance: [rating=4] Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? …..
5 reasons why you don’t and 10 reasons why you could Surely it’s obvious, with today’s digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don’t think so, …..
A review with Geno Prussakov Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas. To …..
Question: I wondered whether you might be able to point me in the direction of some info on web behaviour? We’ve recently been looking at “drop off” rates for some of our online content and seeing if we can compare it …..
Burberry case study I’ve shown how many of the leading brands who use digital media successfully have clear statements of their vision for digital media to transform their brand and using BHAG to support these. Increasingly, these statements show how community …..
12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, …..
