Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Currently available on Google.com only Importance: [rating=5] Value: [rating=1] Source: Google Official Blog annoucement Our commentary on Google’s Search Plus Your World (SPYW) Make no mistake, Google’s bold start to 2012, announced this week will have a massive impact on …..
Are your customers sunny sharers or walled worriers? Value/Importance: [rating=4] Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? …..
5 reasons why you don’t and 10 reasons why you could Surely it’s obvious, with today’s digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don’t think so, …..
A review with Geno Prussakov Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas. To …..
Question: I wondered whether you might be able to point me in the direction of some info on web behaviour? We’ve recently been looking at “drop off” rates for some of our online content and seeing if we can compare it …..
Burberry case study I’ve shown how many of the leading brands who use digital media successfully have clear statements of their vision for digital media to transform their brand and using BHAG to support these. Increasingly, these statements show how community …..
12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, …..
An interview on best practice Ecommerce analytics techniques with Dan Barker Much of what’s written about successful Ecommerce sites focuses on the big brands we all know like Amazon, Argos and Asos. But within each sector of retail, there are …..
wherever in the world you are… We’re about to take a bit of a break, so we thought we’d say “Hope you enjoy your break”. I’d also like to say a big “thanks” to all who have shared ideas on …..
In our previous guidance notes on solutions to comply with the “cookie law” we have covered: A cookie-free analytics system The Cookie Collective cookie audit and toolbar toolkit In this article Tim Gurney of Wolf Software takes us through his …..
