Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
…from notepad sketch to more than 140 million active users… If you’re based in the UK, you’ve likely heard the announcement this week from Twitter about UK usage of Twitter from the traditional media. As a big fan of Twitter …..
Explaining the value and relevance of colleagues to social media Value: [rating=4] Recommended link: McKinsey Quarterly – free report – no registration required The report presents a clear framework, based on expert interviews for four areas needed to manage social …..
Only one month from today to comply with the new law Value/Importance: [rating=5] Recommended link: Ecomplished survey Our commentary on the E-privacy directive – deadline 26th May We’re getting close to the deadline for compliance with this law, it’s a …..
A checklist and examples of good practice for 9 new features It’s now around a month since Facebook business timelines were introduced. We explained the main marketing features here. We’ve been checking out some of the best uses of the …..
Does your site pass the 2,4,6,8 second rule? Value: [rating=4] Recommended link: Google Analytics Benchmark Our commentary on site speed variation We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in …..
7 of the best sources for learning about Google SEO algorithm updates. Sites and forums that discuss the latest updates? I’m often contacted by site managers and marketers who have just experienced a change in their rankings in the natural …..
The latest data on UK retail search volumes Value/Importance: [rating=4] Recommended link: BRC-Google Q1 2012 monitor – Published April 16th 2012 Our commentary on the latest Online retail monitor The British Retail Consortium (BRC) and Google produce a regular Online …..
This video does it well we think Earlier in the year, I described how consumer brand Burberry communicate their vision for how they seek to use social and digital media to transform their company. Recently, I’ve seen another good example …..
Infographic shows the preferences of 72 UK journalists Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They …..
A case study of how a family-run business gets an edge by using the latest social media tools I love this recent campaign pointed out to me by Pritesh Patel. It shows you don’t have to be a big business to …..
