Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
We ask is social media marketing “Mostly a waste of time”? Are some marketers so obsessed by social media that they are not investing enough budget and attention on traditional advertising and marketing? This is what is increasingly being suggested …..
How well do businesses really know their customers? As consumer expectations for relevant content and offers grow as they experience top retailers such as Amazon, companies need to focus even more on customer experience through relevant communications. When completing our Managing Digital …..
A tool for reviewing the options for online customer acquision and monitoring for social media and other sites You will have noticed that there’s a fair amount of choice online for reaching and interacting with your audience, in fact it’s …..
Using the Smart Insights RACE marketing funnel to develop a Digital Strategy As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creating a digital strategy. Did you know that During 2015 …..
Comparing the efficiency of your B2B Marketing Funnel It’s natural that marketers want to benchmark, to compare the efficiency of their conversion funnels – but what datasets should they compare with? Within Ecommerce there are relatively good sources for Retail ecommerce …..
Interview with Ollie Bath, co-founder of CloudTags In our recent guide by Tery Spataro on integrating customer-facing digital technology into retail stores we looked at lots of examples of how retailers are planning to Wow customers with in-store digital tech. One of the most …..
The monthly Smart Insights round up of the latest developments and advice for marketers There were three major digital marketing platform developments to be aware of in November – these are the changes to the Facebook newsfeed and Twitter tools covered …..
An example analysis of Groupon’s traffic showing a signficant proportion of direct traffic could be SEO-related Gaining organic traffic from SEO is a significant inbound marketing investment for many businesses, so making the business case and demonstrating returns from SEO is important. …..
7 things marketers need to know about the impact of Google’s latest change on SEO Importance: [rating=5] Recommended link: Google announcement – Helping users find mobile-friendly pages 1. Google will now give more prominence to mobile sites in the search …..
Will ‘Facebook at Work’ reduce the power of LinkedIn? Importance: [rating=5] Recommended link: Facebook at Work This is an interesting development, particularly for B2B marketers, but also for all of us who use LinkedIn to progress our careers and seek …..
