Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Facebook reactions to roll-out worldwide after testing Importance: [rating=4] Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page …..
We’ve structured our 140 resources into 15 interactive toolkits to help Basic and Expert members discover the exact tools you need As Smart Insights has grown and we’ve developed more and more resources, the range and quality of the resources has …..
The thinking behind our new summary of the latest, most critical developments in digital marketing You’ll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms …..
Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the …..
The latest figures comparing the popularity of social sign-in on different platforms Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google …..
What do businesses need to do to gain more insights and value from Google Analytics? You know the way it is with using Google Analytics… nearly all businesses have it installed, but far fewer have customised it correctly for their …..
Use these 17 points to check your email service provider has all the features you need to produce fully optimised email marketing campaigns Optimising your email marketing is no easy task, if it was, everyone would be getting fantastic results …..
Discover your business’s ability to Plan, Reach, Act, Convert and Engage Applying the many digital channels and technologies to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (see …..
Twitter suddenly becomes more important to marketers with the latest integration – now rolled out to desktop as well as mobile Importance: [rating=5] For Digital Marketers, Social Media Marketers and SEO consultants Recommended link: Google’s original announcement of new Twitter …..
The new v3 Search Engine Ranking report was released in August 2009. I think this is essential reading for anyone involved “hands-on” on digital marketing whether you’re involved in design, content editing or traffic building. I think the new structure and inclusion of many more ranking factors make it a “must read”…
