Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: [rating=3] Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities …..
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove …..
Facebook reactions to roll-out worldwide after testing Importance: [rating=4] Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page …..
We’ve structured our 140 resources into 15 interactive toolkits to help Basic and Expert members discover the exact tools you need As Smart Insights has grown and we’ve developed more and more resources, the range and quality of the resources has …..
The thinking behind our new summary of the latest, most critical developments in digital marketing You’ll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms …..
Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the …..
The latest figures comparing the popularity of social sign-in on different platforms Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google …..
What do businesses need to do to gain more insights and value from Google Analytics? You know the way it is with using Google Analytics… nearly all businesses have it installed, but far fewer have customised it correctly for their …..
Use these 17 points to check your email service provider has all the features you need to produce fully optimised email marketing campaigns Optimising your email marketing is no easy task, if it was, everyone would be getting fantastic results …..
Discover your business’s ability to Plan, Reach, Act, Convert and Engage Applying the many digital channels and technologies to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (see …..
