Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Chart of the Day: Predictive Analytics Users Get Better Results Predictive Analytics isn’t a new marketing technique, but interest in it has increased with the hype around using Artificial Intelligence for Marketing. This typically involves using Machine Learning, a key …..
Chart of the Day: What clickthrough rate can new Facebook advertisers expect? With declining reach in organic Facebook posts, we are seeing competition on Facebook hot up. Last September Sheryl Sandberg announced that Facebook had passed the 4 million advertiser …..
New research explains opportunities and threats Since social networks like Facebook, LinkedIn and Twitter launched, social media has offered good organic opportunities for publishers and other brands to share their content and so gain awareness and new subscribers. As social …..
Research shows most important factors for selecting martech Marketers now have many, many potential marketing technologies they can deploy as shown by our 30 categories of martech relevant for all businesses serious about growth and optimisation. Selecting any type of new …..
It seems you either have what it takes… or not When speaking to businesses about their marketing, integration is a common challenge, whether that’s integration of comms, technology or teams within a business. The latest Econsultancy / Adobe Digital Intelligence …..
Chart of the Day: New research highlights increasing importance of the different types of influencer marketing If you think of the changes that the rise of digital media have wrought in marketing, the rise of importance of earned media to …..
Chart of the day: Website lead response management research If you’re involved in a business where you collect leads from your website you will know the importance of timing – ‘timing is everything’. For example, for a financial services or …..
Chart of the Day: Benchmarking digital media and technology adoption of the UK with eight developed countries At one level, it’s simple. The online opportunity for businesses to reach and influence their audiences online depends on the levels of use of …..
Chart of the Day: A conversion funnel example from the loans sector A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks. The recommended Smart Insights approach for creating …..
What are the most important marketing investment priorities for Smart Insights members for the year ahead? Each year, we ask Smart Insights members for their predictions of THE most important high-level digital marketing technique for their business or their clients. This has …..
