Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
We talked to Michael Goldberg to find out how he ensures content quality on a global scale and its impact on ROI We still often hear marketers say the truism “content is king”. We know it is important to marketing …..
Chart of the Day: Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2017 you will often hear that we live and work in a post-digital world. That is to say since …..
Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain …..
Chart of the Day: Which optimisation techniques are marketers using to create better experiences I was doing a customer onboarding training session with one of our Business members last week and when I was talking to the digital marketing manager …..
Chart of the Day: What challenges do a successful digital transformation programme need to overcome? Our latest Managing Digital Marketing Research report showed that many businesses are actively pursuing Digital Transformation with over one-quarter (30%) of businesses already having a transformation programme in …..
Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s …..
5 sources and a process to help identify a penalty which reduces yours organic search traffic Given the importance of organic search to many businesses, keeping on top of the latest ranking factors for SEO and, in particular, the changes to …..
Chart of the day: Research shows the power of email marketing to encourage return visits Much of the insight about how our audiences interact with us online relates to acquisition channels and conversion to sale. So, I was interested to …..
Chart of the Day: New research on web users’ perception of ad types and formats The Nielsen Norman Group has been helping make the web a better place through their research and advice on usability and customer experience for a …..
Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report …..
