Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital …..
Chart of the Day: Which online marketing techniques are marketers most excited by this year? In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt …..
[Editor’s note: We now have more recent guidance for frameworks for digital maturity evaluation] Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our …..
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..
Chart of the Day: A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing This isn’t brand new research, but since I know we have a fair few members …..
Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..
Great new visual design and usability, but no long-term data (yet) There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access …..
Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing …..
Chart of the Day: The top reasons which stop consumers converting on smartphone The m-commerce gap is a well-known and growing challenge for retailers. We all know the tremendous growth in the use of smartphones shown by the rise in % …..
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such …..
