User experience UX

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. UK mobile adoption exploding: 27 million regular users, 54% of all mobile users. Source: Comscore. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a relatively new

Do you agree with the importance of these processes? Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: I’ve changed the description from “great” to “cool” based on your feedback in the comments on this

What do you think are the worst mistakes in website design today? I’m a firm believer that one of the best ways to learn effective digital marketing is to review examples of good practice in digital marketing from other companies – like this example of good practice in landing pages. But we can also learn a lot

Key issues to consider for a website refresh Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company 24/7. Today a website is an intrinsic element of a company"€™s marketing mix so it"€™s essential

From lead generation and e-commerce websites to web applications and intranets, user testing is one of the most powerful, insightful and actionable techniques you can use. You move beyond thinking of your website/app/intranet from your own perspective to seeing how people who aren’t involved in your business browse, experience and interact with it.

Describes how companies can select web design agencies which produce contemporary designs including integration of web 2.0 and video into designs.

This articles explores the importance of understanding typical questions users may have when considering interacting with your business online, so that you can answer these questions and improve your conversion rate

Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by  the Online Customer Experience you develop. But I think many don’t see how a website can support and especially enhance their

This year, I’ve heard from quite a few companies and agencies recommending What Users Do for improving their sites and services. I was intrigued by the relatively low cost compared to traditional usability services, so thought it would be useful to share some background on the service. Smart Insights are independent of companies providing tools to

In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findability”. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a …..

Do you agree with the importance of these processes? Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: …..

This articles explores the importance of understanding typical questions users may have when considering interacting with your business online, so that you can answer these questions and improve your conversion rate..

Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by  the Online Customer Experience you …..

Examples of how to improve conversion rate through applying common findings of usability studies Value: Our commentary: Paul Rouke, our expert commentator on all-things usability, recently gave a UX 101 talk at Manchester Metropolitan University. Although billed as a usability …..