User experience UX

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. UK mobile adoption exploding: 27 million regular users, 54% of all mobile users. Source: Comscore. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a relatively new

Do you agree with the importance of these processes? Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: I’ve changed the description from “great” to “cool” based on your feedback in the comments on this

A review of 4 heatmapping tools for measuring site visitor preferences Every website owner wants to know how visitors behave on their website, but how do you get all that information and how can you improve your pages with it? Web analytics tools like Google Analytics can give you some good information about previous pages and the

Does your site pass the 2,4,6,8 second rule? Value: ★★★★★ Recommended link: Google Analytics Benchmark Our commentary on site speed variation We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in our previous post showed how conversion rate drops dramatically below 4 seconds, so this is a good rule of

What do you think are the worst mistakes in website design today? I’m a firm believer that one of the best ways to learn effective digital marketing is to review examples of good practice in digital marketing from other companies – like this example of good practice in landing pages. But we can also learn a lot

From lead generation and e-commerce websites to web applications and intranets, user testing is one of the most powerful, insightful and actionable techniques you can use. You move beyond thinking of your website/app/intranet from your own perspective to seeing how people who aren’t involved in your business browse, experience and interact with it.

Key issues to consider for a website refresh Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company 24/7. Today a website is an intrinsic element of a company"€™s marketing mix so it"€™s essential

Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by  the Online Customer Experience you develop. But I think many don’t see how a website can support and especially enhance their

Describes how companies can select web design agencies which produce contemporary designs including integration of web 2.0 and video into designs.

This year, I’ve heard from quite a few companies and agencies recommending What Users Do for improving their sites and services. I was intrigued by the relatively low cost compared to traditional usability services, so thought it would be useful to share some background on the service. Smart Insights are independent of companies providing tools to

A review of 4 heatmapping tools for measuring site visitor preferences Every website owner wants to know how visitors behave on their website, but how do you get all that information and how can you improve your pages with it? …..

Does your site pass the 2,4,6,8 second rule? Value: Recommended link: Google Analytics Benchmark Our commentary on site speed variation We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in our …..

Making mobile design more personalised Mobile usage is only going one way in 2012. Up. Rapidly. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a …..

Do you agree with the importance of these processes? Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: …..

This articles explores the importance of understanding typical questions users may have when considering interacting with your business online, so that you can answer these questions and improve your conversion rate..