LinkedIn Answers and Events are no more, giving new impetus to Quora?
A couple of relatively small changes in LinkedIn to be aware of if you use LinkedIn as a B2B marketer or for professional development. The two closures which were not announced by the blog since not positive news, but hidden away in the Help Centre are:
- LinkedIn Answers – this closes at the end of January 2013. I personally haven’t used it so much recently and wonder whether the better categorisation, filtering and rating in Quora have been the death-knell. A reminder to take a look again at Quora – which has high levels of activity in some areas, for example SEO.
- Linked In Events – this actually closed back in November. This was still used quite actively by attendees and was a good way for organisers to flag event and people to arrange to network, but LinkedIn now sees it as less important relative to company pages. That’s the takeaway here for event organisers – to try to build up interest in people following your company.