Infographic shows the preferences of 72 UK journalists
Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They have huge reach too, of course.
Given the continuing importance of engaging traditional journalists in addition to blogger outreach, I though this was an interesting infographic. It shows how journalists prefer to research and be contacted. Twitter and blogs seems to be the most favoured approaches.
This infographic is produced by Text 100 public relations to mark their sponsorship of this weeks Social Media World Forum. If you can't make it, you can follow it on #SMWF.