The best methods to engage journalists through social media

Infographic shows the preferences of 72 UK journalists

Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They have huge reach too, of course.

Given the continuing importance of engaging traditional journalists in addition to blogger outreach, I though this was an interesting infographic. It shows how journalists prefer to research and be contacted. Twitter and blogs seems to be the most favoured approaches.

This infographic is produced by Text 100 public relations to mark their sponsorship of this weeks Social Media World Forum. If you can't make it, you can follow it on #SMWF.


Share your thoughts

  • Just wanted to say thanks for using our infographic – it took quite a bit of work to persuade 70+ journalists to spend some time filling in the survey for this report, so we’re very glad to see the results are generating some interest in the marketing community.

Feedback Form
Feedback Form