The most useful free UK, European, US, Global statistics resources for digital marketing
Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us to benchmark our performance against competitors.
For Expert members, we compile a regularly updated set of usage statistics to use in presentations.
If you’re compiling your own stats, which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it would be useful to share the ones that I go back to most often as I research online to update books and posts and I recommend to students on marketing qualifications.
If we had to choose a single source with the most up-to-date statistics for 2013 it’s the comScore Digital Future in Focus series- this has separate reports for the UK, Europe, France, Germany, Spain, US, Latin America and South East Asia . We also have a page on mobile statistics we’re updating though 2014, so take a look at that.
Quite a few visitors have added to the suggestions in the comments – thank you for adding to this free resource with your recommendations!
Digital marketing statistics search engine
To save myself time, last year I spent 10 minutes creating a custom Google search engine covering these sources. I hope you find it useful too:
Top 10 sites for digital marketing statistics
These sites cover global stats including UK, Europe, US and global. Thanks for adding the other suggestions to the comments – well worth checking out for anyone searching for statistics sources who passes this way. I’ve added these to the custom search engine too.
One other source worth being aware of is the posts tagged statistics from the Econsultancy blog.
1 Ofcom (http://stakeholders.ofcom.org.uk) The Office of Communication has reports on adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services.
2 UK National Statistics Consumer trends (http://www.statistics.gov.uk/hub/economy/personal-finances/consumers-and-customers) Family spending and technology adoption.
3 European Union Digital Marketing statistics (http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Information_society_statistics_at_regional_level) – based on assessments of ICT adoption.
4 Comscore The The Comscore press releases are one of the best sources of the latest stats releases. Their blog can also be helpful – I have included within the custom search engine. A similar service included in this search engine is Nielen Netratings.
Comscore have a new Digital Future series of reports covering the UK, US, several European countries, Canada and Brazil – we have a summary post on Online media statistics from Comscore summarising this.
5 International Telecomms Union (www.itu.int/ITU-D/ict/statistics) World telecommunications and ICT adoption statistics with the emphasis on broadband and mobile
6 Marketing Charts (www.marketingcharts.com) An aggregator of information about consumer and business adoption of technologies and approaches.
7 ClickZ Stats (www.clickz.com/stats/) A source agggregating news on digital marketing developments, reports by experts and calculators.
8 eMarketer (http://www.emarketer.com) A compilation of digital statistics for online marketers – more US oriented.
9 Hitwise Hitwise blog – one of the best sources giving interpretation of a selection of their stats by their analysts. It’s also worth checking their data centres – which have summaries of the most popular sites and search engines.
10 IAB Research http://www.iabuk.net/internetmarketingresearchandcasestudies Research reports on online advertising effectiveness
The best global sources in terms of frequency of update, although with a US bias are, for me, the blogs/press release sections from Comscore, Hitwise and Nielsen Netratings. These are the ones you will find are most common results within the custom search engine.