Resourcing digital marketing

An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic and thought it was useful for their emphasis of the importance  of ‘Data Scientists’ to the future

and approaches to tackle them Hi! I manage the LinkedIn Web Managers group of which Dave Chaffey is also a member. When Dave saw the recent thread we had running about the current challenges for web and digital marketing managers, he suggested I do a guest post on Smart Insights, so we can “share the pain”

 Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR). The IPA

A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I thought these were worth grouping and sharing for those not in the know or so that

Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists“. She was puzzled, “do you mean PRs“, she said? “…aren’t there loads of people in marketing who can write?” My response: “Not really, it’s a different blend of

New UK rate card salary survey for digital marketing I’ve been a big fan of the Econsultancy agency rate card survey and have pointed many people towards it when I have questions about salaries. But their  last survey was in 2008. So it was good to see an alternative published last week by New Media Age. This

I often receive questions about the best way marketers can develop their digital marketing skills and experience to help get digital jobs, or just to keep yourself employable. Here is my answer to a question I received recently, whick I think is worth sharing (with her permission). Which approaches do you think will work best for employers and

Question: Our company is planning to out-source our SEO. We have lots of companies pitching, what are the major things we should be looking for from these agencies before we hire one? Answer: You will hear many similar promises or processes from SEO agencies so it can be difficult to tell them apart. Based on several

Our recommendations on the best jobs boards sites (agency independent) to post/get jobs for digital marketing specialists I recently received a mail similar to ones I receive quite regularly saying about the difficulty of filling posts for new specialist positions – you can see the outline job specifications at the end if this post – they’re

Don’t be the disaster client, agency or freelancer! Value: ★★★★★ Our commentary: Mashable have interviewed several designers regarding what makes an effective and productive client relationship, I felt their post was interesting because it has echoed some of my own experience of working with many clients of lots of different sectors in an agency>client relationship. Having also

Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists“. She was puzzled, “do you mean PRs“, she said? “…aren’t there loads …..

 Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the …..

A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I …..

An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic …..

and approaches to tackle them Hi! I manage the LinkedIn Web Managers group of which Dave Chaffey is also a member. When Dave saw the recent thread we had running about the current challenges for web and digital marketing managers, …..

What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..