When planning your marketing strategy, it can help to look at the bigger picture of what's going online these days. In this post, we ask what happens online in 60 seconds to help visualize the impact of the internet and digital technology on your customers' lives. The number of Google searches, Facebook posts, and WhatsApp messages sent in a mere 60 seconds is truly phenomenal!
What's more, digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing.
All that content and constant bombardment with messages presents an equally huge challenge for marketers who need to get their message heard through the storm. There's even a term for it - Content shock - coined by Mark Schaefer who believes that:
This upward trend of content consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume. I believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end. That is simply not possible.
Content shock also presents an issue for marketers who are researching best practices in different areas, as often there are so many different messages it is hard to know where to begin. Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analyzing and digesting all the latest best practices for countering 'Content Shock'. Book your free consultation to find out more about our marketing strategy solutions. Book your free 1-2-1 consultation to develop your new strategy with the RACE FrameworkNeed a winning marketing strategy?
The sheer volume of content also presents an issue for marketers who are researching best practice and latest developments for different digital marketing channels since there is so much advice it is difficult to know which to believe or know the original source of insights.
Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest marketing advice. For example, each month we have our summary of What's Hot in Digital Marketing summary available to all members and our regularly updated Digital media cheat sheet to keep premium members up-to-date on the latest changes on the main digital marketing platforms like Facebook, Google, LinkedIn and Twitter.
The best position you can put yourself in as a modern marketer today is to stay up to date with the latest developments online and keep scanning the competitive environment to track what your competitors are up to, and what your customers expect.
Our free 1-2-1 consultation calls are designed to put you back in the driving seat of your marketing strategy with the latest trends and recommendations to win more customers. Book your call to find out more. Book your free 1-2-1 consultation to develop your new strategy with the RACE FrameworkNeed a winning marketing strategy?
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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