New, exclusively for members

Free Personalized Learning Plan

Find the resources that are right for you with a personalized learning plan

Get started
Explore our Marketing Campaign Planning Toolkit

How much does digital make up in UK advertising spend

Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend

Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst digital formats are expected to continue their recent growht.

Some key highlights of the research include:

  • Ad spend in the UK grew to £5.8bn, representing 3.9% rise year-on-year
  • Overall for 2016 UK ad spend grew 3.7%, reaching a total of £21.4bn, this is also the seventh year of continued growth
  • Digital ad spend is up 13.4% to £10.3bn for 2016.  45.4% to £3.9bn. The report predicts mobile advertising spend will slow over the coming years (2017: +30.4% and 2018: +20.8%) as the current boom dies down.
  • Mobile accounted for 45.4% of that digital ad spend, meaning £3.9bn spent, however, the report predicts that mobile advertising spend will decrease.

A growth of 2.5% overall is expected for 2017.

By Robert Jones

Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.

This blog post has been tagged with:

advertisingdigital marketing

Start the discussion on our community and social networks

Turbocharge your results with our

Marketing Campaign Planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Internet advertising?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts