Mobile email marketing popularity statistics
Thanks to Mark Brownlow to alerting us to this via Twitter. As Mark says "However you measure it, mobile email is growing fast". I thought I'd share the chart since it persuasively makes the case that your email design should work on mobile and you should think about what you're trying achieve through the communications - creating awareness and encouraging later action become more important.
% Emails opened on different access platforms 2011
The source of the data is Sydney-based Email Service provider Campaign Monitor - it's based on 3 billion emails delivered for it's clients in 2011.
% Emails opened on different mobile platforms
The Campaign Monitor data also shows data for different mobile platforms:
There's a clear message here - iOS dominates, so ensure your email renders well within Apple Mail as well as the 3 usual suspects: Hotmail,Yahoo!Mail and GMail. See all Email client statistics.
How do these figures compare to what you're seeing in your analytics?