A tool to compare marketing automation systems
Our commentary : If you’re selecting a provider for a marketing automation, CRM or other Ebusiness system then you may find these Software Advice sites useful for an overview of the options.
They have a series of usable step-by-step guides and this widget which is shareable to other sites – a nice example of viral marketing.
Marketing implications : Take care with using this widget though since it has a strong US focus and some of the well-known marketing suppliers such as Eloqua or Marketo are missing. They do have a slightly broader list of Marketing Automation suppliers but again a US focus.
Remember that many email service provider solutions can now provide marketing automation or integration with existing customer management systems and they’ll often be more capable as email broadcast platforms. To see a list see our email marketing software reviews.
Thanks to Tamara Gielen for alerting me to this.