Last October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox.
Whilst there was debate in the comments on that post about whether it made the email look like spam or not, its certainly a technique that many marketers have been using this Valentines. Maybe too many?
My thanks go to Andrew Kordek of Trendline Interactive and Cathy Conk from Netflix for letting me show the examples below. Note how the iPhone in particular shows a coloured heart with 3D effect.
What do you think? If you have run split tests using the heart symbol over Valetines and are willing to share the results then please add a comment or contact me.
By Tim Watson
Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on …..
