Last October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox.
Whilst there was debate in the comments on that post about whether it made the email look like spam or not, its certainly a technique that many marketers have been using this Valentines. Maybe too many?
My thanks go to Andrew Kordek of Trendline Interactive and Cathy Conk from Netflix for letting me show the examples below. Note how the iPhone in particular shows a coloured heart with 3D effect.
Mobile email version
Desktop email version
Everyone is going ♥ crazy…
What do you think? If you have run split tests using the heart symbol over Valetines and are willing to share the results then please add a comment or contact me.
