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In this video, regular contributor Tim shows that too many email campaigns contain calls-to-action (CTAs) which focus on what to do, rather than the reason to click.
This 99 second video shows how to improve email CTAs via top tips, examples and a simple formula on how to avoid mistakes, thinking about CTAs as mini value propositions.
By Tim Watson
Tim Watson, from consultancy Zettasphere, is the Smart Insights expert commentator on email marketing. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. A member of the DMA Email Council and chair of the DMA Email Best Practice hub. He actively promotes email and frequently speaks on the subject and how to improve use of the channel. Connect with Tim via LinkedIn or Twitter.
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