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  • http://www.bettorcommunications.com/ Christian Strutt

    Thanks for the article Dave it’s really useful
    Regards, Christian Strutt

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  • http://twitter.com/Rankpanel Rankpanel

    this article came at exactly the right time. we’re currently thinking about this issue. say, what tool did you use for the nice flowchart at the end?

    • http://www.smartinsights.com/ Dave Chaffey

      Hi = synchronicity!

      Sadly I don’t know a great tool specifically for flowcharts, this one was Microsoft Visio on Windows, these days I use Mac which means Omnigraffle.

      Perhaps others have suggestions?

      • http://twitter.com/Rankpanel Rankpanel

        Thanks Dave. I haven’t heard of Visio yet, but your screenshot looks like the thing we’re looking for.

        • http://twitter.com/chirag9 chirag9

          Visio works really well to create flow charts, give me a shout if you need some help

        • Guntis Čoders

          Libre Office Draw – best free tool ever.
          Works for me – web wireframes, mob app wireframes etc.
          Something between Paint and Photoshop :)

      • sealeyd

        Yed is a good free tool for flow charts and technical architecture. I tend to use it for planning first and then I’ll redraw the diagram in Powerpoint for the client.

        Link: http://www.yworks.com/en/products_yed_about.html


  • http://www.saleslion.fi/hakukoneoptimointi Kari Harju

    Hi, what is easiest tool to use this automated e mail marketing, I eman that systems it self send messagars, if customer have open e mail, ect…. i use marketo.com, and it was to me, way to complicate.

    • http://www.smartinsights.com/ Dave Chaffey

      Hi Kari, it’s quite complex to setup, so all the systems are fairly complex. We use http://www.officeautopilot.com for our Welcome emails for members and I find setting up their sequences usable. I’m sure similar systems like Aweber and MailChimp are straightforward too.

    • http://twitter.com/chirag9 chirag9

      Kari, you might want to check Campaign Monitor used by 37Signals. If you have custom made app, you need to build capability within you system and sync it with e-mail marketing tools to send event triggered messages.

    • chexton

      Karl, I’m not a big fan of ‘hijacking’ comments but if Marketo is too full-featured for you / too complex to setup it might be worth checking out my own product, Vero (getvero.com).

      Awesome post Dave, I will be sending new customers to this post to fill their brains with behavioral marketing goodness!

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  • http://twitter.com/brugueras Jaime Brugueras

    I have to send this to all my clients

  • linuraj

    how I can do send email to my individual customers according to their visits on my websites?

    • http://www.smartinsights.com/ Dave Chaffey

      They have to be logged-in and then you can use a system like the one we use – http://www.officeautopilot.com.
      Does that answer your question?

  • kalee

    what is the “abandoned subscirbe” in example 3?

    • http://www.smartinsights.com/ Dave Chaffey

      I can’t remember the case from +5 years ago, but it must be an option to subscribe to something additional to the Enewsletter – another publication or membership.

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  • Steve Graham

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  • Steve Graham

    It is a fantastic plan you have share. I agree with you. From the next time I always remember to follow your way. Thanks for sharing. Mailmaps

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