Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S - see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest growth rates, both for overall business in a category for specific devices and then implement marketing strategies and tactics that work to achieve business goals.
For example, year-on-year e-retail sales continue to grow with online sales up to 10% in January 2016 according to the United States Custora Pulse Ecommerce benchmark. So your online trading volumes could be 5% up YoY, but you are actually going backwards compared to the competition.
We thought this infographic was a nice summary list of the top trends that will enable any e-Commerce business to grow in 2016 and beyond. Beacons, big data & predictive analysis, advanced personalization, omnichannel tactics, localization, digital tech taking over the brick and mortar stores, and an increased focus on customer experience are some of the most important trends to watch in 2016. Now 2017 is on the horizon, you can also see our new post on the top 2017 eCommerce trends.
We have also seen more mobile strategies applied by the e-retailers last year, as well as an increase in revenues from smartphone shopping in 2015 compared to the previous year. This trend is expected to rise even more in 2016, as the industry becomes more focused on mobile payment methods and mobile traffic pushes past the 50% mark. 2016 will bring same-day delivery as the new norm, as the Amazon Prime Now launched in the U.K., and the focus in the Ecommerce industry moves towards a better customer experience (CX).
Looking at the technological aspects of the Ecommerce business, there is an increased adoption of one-stop shop technology partners - online shopping platforms that support all touch points: digital, traditional retail, enterprise technology.
For the latest Smart Insights example, see our Online retail growth summary.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
Start the discussion on our community and social networks
Recommended Blog Posts
Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s …..
How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..