These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology.
This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions
Personalization integrated with web analytics
- Coremetrics Intelligent Offer Coremetrics is widely used by retailers for analytics – and increasingly personalization for cross and up-selling
- Omniture Test and Target One of the best established personalization engines evolving from Touch Clarity.
- BT Buckets Lower cost option that integrates with Google Analytics if required
Independent personalization engines
- Magiq dynamic personalization software – read our interview about the benefits of Maqiq
- Convert Marketing Optimization Platform
- Ecommerce recommendation engine Currently in Beta – retail personalization
- WP Greet Box Many WordPress blogging users, including me, use this personalisation plug-in to deliver a welcome message to first time users depending on their referrers. It’s amazing this approach isn’t used more on commercial sites.
Personalization of customer service
- eStara from atg eStara Click to Call and Click to Chat engage visitors proactively and selectively offer them the opportunity to contact a live agent from any page on any Web site, whether powered by the ATG platform or not.
E-Commerce Personalization Software as Service (SaaS)
The final category we review here is specifically for E-Commerce merchandising giving automated product placements using aggregated behavioral data (those that viewed this, also viewed that) and personal recommendations (you previously bought this and might like that).
I’m indebted to an anonymous contributor who has recently reviewed and recommended these for a client. Let me know if you want me to put you in touch. He says: “The following offer enterprise level SaaS solutions to deliver increased sales and a better customer experience“.
