A listing of personalised production recommendation services to increase conversion and Average Order Value
These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from back in 2003. I originally wrote this post in 2010 when there were fewer options. I have updated annually since with the help added by commenters - thanks!
Personalization integrated with web analytics
- Coremetrics Intelligent Offer IBM Coremetrics is widely used by retailers for analytics – and increasingly personalization for cross and up-selling.
- Adobe Test and Target One of the best established personalization engines evolving from the original Touch Clarity back in 2004.
- BT Buckets Lower cost option that integrates with Google Analytics.
Personalization Software as Service (SaaS) for Ecommerce
The second category we review here is specifically for E-Commerce merchandising giving automated product placements using aggregated behavioral data (those that viewed this, also viewed that) and personal recommendations (you previously bought this and might like that).
I’m indebted to an anonymous contributor who has recently reviewed and recommended these for he original article. He says: “The following offer enterprise level SaaS solutions to deliver increased sales and a better customer experience“.
- Barilliance - Saas Personalisation for Ecommerce
- Bunting Website Personalisation
- Magiq dynamic personalization software
- Avail Intelligence
- Monetate Personalisation Software
- Rich Relevance
Personalisation features available as part of CMS or Commerce management systems
This category wasn’t mentioned in the original post since personalisation features were limited when the post was originally written in 2010, but I have updated in line with a suggestion in the comments.
According to the comment from Damien of Digicon, both Sitecore and Kentico have built in tools to personalise content based on various rules, such as geo-location, search terms, referrers, lead scores and also provide more advanced personalisation based on user behaviour and profiles.
B2B and publisher personalisation tools
Evergage is mentioned as tool that fits best in this category.
WP Greet Box is a personalisation plug-in used by WordPress blogging users, including me once, to deliver a welcome message to first time users depending on their referrers. It’s amazing this approach isn’t used more on commercial sites. WP Marketing Suite is another WordPress plugin that has been featured in the comments.
Of course, Recommendations aren’t limited to websites only, as you will know from Amazons’ newsletters. To learn more, I recommend this article explaining the inner workings of email marketing recommendation engines which reportedly boost click rates with 50-400%. It shows what to look for when finding the right tool to serve the recommendations inside your newsletter.
Thanks for all the comments sharing options in the post so far, please share others you recommend to build this list.