Digital Transformation - Shaping Your Digital Future

We can help you on your journey to success

Find out More

Save 50% on Annual
Membership in August

SAVE 50% TODAY
Start improving your Digital Transformation with our FREE Integrated Marketing 2020 Guide >>
Explore our Content Marketing Toolkit

Content marketing on the rise

A new infographic to help you create content people want to share

Content marketing facts from the infographic

  • 26% + of B2B marketing budgets are invested in content
  • 79% of marketers use article publication as a tactic
  • 52% use video
  • 62% of companies outsource their content marketing
  • Brand awareness and customer acquisition are the two main goals of content marketing

Blueglass Interactive's new infographic combines tips on the type of content that works and features examples from brands who are making it work.

Content Marketing

By Chris Soames

Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.

Turbocharge your results with our

Content Marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Content marketing management?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts