From the politically driven to the funny, our favorite adverts of 2017 so far
We look at some of the best ads from 2017 so far. We have featured some of the most clever, moving and funny ads from the year. We also feature ads that have been thought-provoking covering some of the more controversial topics this year such as politics, immigration, and gender issues. Here are our top 25...
KFC Cauliflower Burger
When KFC's #cleaneating burger hit Facebook, the video went viral. Poking fun at healthy living influencers and the #cleaneating community, the advert features fake 'influencer', Figgy Poppleton-Rice. Thankfully, the clean eating burger was a spoof, its real purpose to launch their new 'The Dirty Louisiana' burger.
Skittles 'Romance the Rainbow' Superbowl Ad 2017
Superbowl is one of the biggest advertising opportunities in the US, costing around 5million for a 30-second slot. Only the biggest and best brands…
3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts
Guerrilla marking is defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.”
Lower cost and increased exposure — that’s the dream, right?
To illustrate: In 2012, Dollar Shave Club nailed guerrilla marketing with its viral YouTube video. For just $4,500, the company created a surprising and funny commercial that went viral in 72 hours. Although consumers see more than 2,900 media messages every day, the sad truth is they will only remember four of them. DSC managed to remain one of those memorable four for a long time, all thanks to a relatively inexpensive video.
If that kind of return is possible, why even bother with marketing initiatives that yield lower returns?
Guerrilla Tactics Expand Your Reach
Most marketing — traditional and digital — is about scalability and input/output; it costs more the bigger you get. Think…
Don't let your digital marketing campaigns fall foul of these mistakes
The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed to a winning campaign.
In this article we share some examples of 'epic fails' that we have seen, and yes, if truth were told, we might have just had an up close and personal experience of some of them.
1. Leaving it to the boss to decide your Digital Marketing Strategy, i.e. – Ego Marketing
The boss is not always right! Come on, repeat after me “the boss is not always right!
Their input is necessary and important, however, they aren’t the ones who are being held responsible for your Digital Marketing Strategies. You are the one that is supposed to know better in this regard, but sometimes the Boss just can’t help it ……
Debunking the misconceptions that may prevent you investing wisely in strategies and resources while creating Social Media Campaigns
As many as 72% of all internet users are active on social media, with 936 million daily active users of Facebook worldwide, one billion YouTube users and 270 million active Twitter users. And these figures are only growing each day. Given these statistics, it’s no wonder why social media has become the fuel driving the modern marketing machine. But, there is a lot of competition - just check out the Smart Insights infographic of the number of posts, tweets and status updates in 60 seconds.
It's understandable that there are many myths and misconceptions about how to use best social media to draw traffic to your sites, generate leads and boost conversions. Sadly, a fair share of marketers follow wrong practices and end up wasting their valuable time and resources on social media…
Retailers: How to earn your customers love this Valentines
Valentine’s Day is just days away but this won’t stop businesses, both online and brick and mortar, from capitalizing on last minute sales. According to a new infographic by The Shelf, nearly two thirds of Americans wait until the last week to make their 'love-showering' purchases!
Whether you’re operating an online or brick and mortar store, digital marketing will bring home the Valentine’s Day bacon (or, in this case, heart-shaped chocolates).
72% of young shoppers research online before purchasing in a store. This means they’ll be looking for recommendations from friends online and consulting their favorite social media influencers for inspiration before heading out to make a purchase. In fact, 36 cents of every dollar spent in a brick and mortar store is influenced by digital.
And online shopping is a big…
Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch
In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input from many teams, if anything goes wrong the blame always points to the marketing team. While most marketers chase after proving ROI—as they should—some clearly overlook the need to get the product out the door in the first place.
So what’s the challenge with product launches? Whether it’s underestimating demand, skimping on the market research, or failing to educate consumers on a new category—as marketers, we’ve all been there. A number of factors can spoil even the most thought-out product launches.
How influencer marketing and research helps overcome product launch dilemmas
When it comes to launching a new product, influencer marketing is your secret weapon. The practice helps you tap into niche influencers already…
An integrated small business campaign example
I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now huge over here in the UK too: Black Friday. With the Argos, Currys, Tesco and Boots' websites all experiencing outages due to weight of demand, the British public appears to have got over its aversion to this American celebratory holiday of all things consumer.
I run a niche ecommerce business that has a big US subscriber base, and based on previous Thanksgiving weekends it was clear that we needed to have a planned approach to the "holiday" season. As the day drew nearer we had customers emailing asking what we had planned as offers - it was going to be a big sales day.
Now we are a small business, our turnover…
Get those seats filled with these many and varied tips from 10 Email marketing experts
Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts.
When you’re responsible for marketing an event it might be something you only do a handful of times a year, so I’ve rounded up some tips from seasoned experts on how to use email to ensure you pack out your event. Read on to find out what you should say and how often to say it.
Once you’ve read the advice below, continue on to the examples of event invite emails and why they work for everything else you need to get your event promotional campaign organised.
Justine Jordan, Marketing Director at Litmus
For webinars, send a stand-alone email! We used…
8 steps showing how to combine SMART and RACE to set campaign goals
SMART goals are a commonly referenced concept in marketing, to help check that goals are Specific, Measurable, Actionable, Realistic and Time bound (i.e. have a deadline). Goals have their place at all levels of planning whether business planing, marketing planning or campaign planning. It can often be the difference between a successful campaign and not. As my previous post on goal-setting for marketing showed, they have huge benefits in:
Empowering, aligning and focusing teams and colleagues
Managing senior management
Giving you and your team a sense of success
Allow you to understand a campaign within a wider marketing activity context
But in practice, it's not easy to select and set goals, they are very rarely obvious especially when you put them against the SMART test. Setting goals requires a numbers of thing's…
6 Essential parts of a marketing campaign
In a previous post I gave these examples of 6 common problems which can kill a marketing campaign. This post is a companion to that article and shows what you should include in a marketing campaign plan.
The structure I outline in this post is based on this Smart Insights marketing campaign planning template originally developed by Dave Chaffey when he was a tutor on the Integrated E-marketing campaigns training workshops for the CIM and then updated in his books. More recently, it’s been extended for Smart Insights Expert members in association with First 10 and is used by us on a regular basis on planning client marketing campaigns.
The recommended structure of the campaign and the questions to ask at each step are:
1. Campaign goals and tracking. What are we trying to achieve through our campaign and how will we know when we achieve it?
Here you define…