How to get more interaction with your audience
The ‘Act’ step in our RACE Planning framework defines how to get initial impact and encourage interACTion when online users visit your site, Facebook page, mobile app or read their email.
Which are the most important customer journeys on your site?
In our guides to encouraging interaction on site we show how Google Analytics can be used to increasing interactions leading to higher conversion:
- Improving results from your website guide
- Customer persona toolkit
- Google Analytics 7 Steps guide
- Landing Page Conversion Guide
- Managing Content Marketing
Making improvements to different page templates on a site should focus on understanding the key landing pages. Which are most important on your site.