Danyl Bosomworth, June 10, 2013
Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic at the end of this post summarising the bold prediction from …..
Mobile marketing analytics
Dave Chaffey, June 7, 2012
Landing page examples and best practice advice Most discussion of web design in companies who don’t know the power of landing pages still tends to focus on the home page. But, for companies who are running a lot of online …..
Landing page optimisation
Lead generation strategy
Dave Chaffey, January 16, 2012
A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer …..
Online business and revenue models
Dave Chaffey, July 15, 2011
Use the RACE Planning System to get ahead in your digital marketing The first edition of my Internet Marketing: Strategy, Planning and Implementation book from 2000 included a popular template for creating what we then called an Internet Marketing Plan. …..
Digital marketing strategy
Dave Chaffey, January 10, 2011
Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of …..
Online business and revenue models
Guest Expert, December 9, 2013
Interactive video encouraging direct response Episode 1, Scene 1. Boardroom meeting, charts showing sales figures on the up, 3 people sit around the boardroom table. You can cut the tension with a knife… Financial Director: ‘OK, so what’s the plan?’ …..
Guest Expert, December 5, 2013
A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Guest Expert, December 4, 2013
How to increase engagement for your Facebook posts In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager‘ and demonstrate to you exactly why …..
Neil Davidson, November 28, 2013
In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to …..
Guest Expert, November 27, 2013
5 Legal ways to contact Facebook winners When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule …..
Dave Chaffey, June 5, 2013
10 permission marketing principles and campaign examples integrating web, email and social media marketing It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant – I still recommend newcomers to online …..
Email communications strategy
Social media strategy
Dave Chaffey, February 11, 2013
12 practical tips for customer preference centres Preferences centres have never really caught on have they? Many of the big retailers like this one from Amazon or Tesco have had them for years, but they’re still not used so widely. …..
Email list management and ECRM
Dave Chaffey, November 8, 2012
An introduction to using personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve …..
Customer research & analysis