Susanne Colwyn, May 15, 2013
Timeless tips for more engaging blog posts We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content. This infographic explains how to engage …..
A briefing on this new branding feature in YouTube’s “One Channel” Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the …..
The Facebook Studio 2013 winners for marketing creativity in different business categories This year, Facebook ran their ‘Facebook Studio Awards‘ to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns, without the use of paid advertising. …..
Guest Expert, May 7, 2013
Match personas, content changes and stages of the buying cycle to help you nurture your leads In my last post, Personalisation 101- How to increase customer engagement and conversion rates, I introduced the main types of personalisation available to make your …..
Guest Expert, May 6, 2013
Could Google Hangouts on Air be the solution for your video platform? Videos are some of the trickiest marketing assets for companies to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on …..
Dave Chaffey, February 11, 2013
12 practical tips for customer preference centres Preferences centres have never really caught on have they? Many of the big retailers like this one from Amazon or Tesco have had them for years, but they’re still not used so widely. …..
Email list management and ECRM
Dave Chaffey, November 8, 2012
An introduction to using personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve …..
Customer research & analysis
Dave Chaffey, March 5, 2012
5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..