Act is all about how to get the initial impact and encouraging interACTion when online users visit your site, Facebook page, mobile app or read their email. You want visitors to act by clicking on to the next link or converting to leads.
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Effective content needs managing, easy to say, less easy to do. Content has always been King, but in the real-time, social sharing world it’s about lot more than achieving conversion. Quality content is essential across the RACE customer lifecycle.
Conversion rate optimisation (CRO) isn’t only important for Ecommerce and transactional sites. Every site should have conversion paths to marketing outcomes which contribute to the business.
We’ll show you how to increase your conversion, no matter what your type of site through using the right measures and applying the right best practices.
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In the beginning, the web was just flat text and images accessed through desktop computers. In this section we cover emerging technologies and innovation.
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Some say Email marketing is dead. We’re sure there’s a lot of life in yet; it’s still a primary way of engaging customers and one of the most popular topics on Smart Insights.
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If you don’t know where you’re heading, you’ll never know when you get there or whether you’re on track. Setting the right goals for digital marketing isn’t so easy, but our RACE framework should help you select the right goals.
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Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
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Online lead generation creates new selling opportunities by converting site visitors to prospects. Prospects are classically qualified through completing a profile form and then tailored communications delivered.
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Understanding your customers online is the first step to improving your results from online channels. Next, it’s benchmarking competitors and looking for partners to work with. We’ll show you how to audit your capabilities and identify the best commercial opportunities.
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Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible.
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Creating usable sites is important, but an effective marketing site overlays persuasion to encourage visitors to engage and follow a journey to conversion. So understanding user psychology and knowing the persuasion principles we describe here is helpful.
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Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Here’s how.
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Here is a selection of the most useful articles on SEO on Smart Insights followed by a listing of the most recent articles.
You may have heard of this! It’s transforming marketing, for the better most would say. We’ll help you navigate social media with a strategic approach sharing approaches from the leading commentators and companies.
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The tools and techniques for creating a compelling user experience are constantly changing. With today’s websites and social networks offering interactivity and rich media we couldn’t have dreamt of a few years ago, there are great opportunities to produce an effective experience.
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How to use Facebook for a friendly B2C ‘webinar’ alternatives Facebook is ‘the’ social media platform for communicating with consumers in 2012 and looks set to continue well into the future. Many brands have moved away from microsites and instead …..
Facebook Marketing Read moreA call-to-action at the wrong time in the wrong place? How do you feel when a pushy shop assistant approaches you the minute you enter a shop? When an email consisting of nothing but a hard-sell call-to-action lands in your …..
Email communications strategy Read moreAn infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..
Content marketing strategy Read moreLast October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox. Whilst there was debate in the comments on that post about whether it made the …..
Email creative and copywriting Read moreInsights and examples show why a mobile-optimised experience is becoming essential The focus for many brands over the past ten years has been getting the fixed line website right. This is often the reason brands give for delivering their full site …..
Mobile design Read more5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..
Customer feedback Read moreFacebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..
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