About Dave Chaffey

Dr Dave Chaffey is the CEO and co-founder of online marketing advice publisher SmartInsights.com.

I enjoy learning and sharing information on best practice in the ever-evolving world of Internet Marketing.

Since 1994, when I was first hooked on the web, I have specialised in building my knowledge of Internet Marketing and business technology applications and sharing this knowledge with marketing professionals and students through consulting, training and writing.

I gave my first public training course in 1997 and wrote my first book on the topic in 2000 and have specialised in this exciting area ever since.

To share updates and ideas or ask me a question, connect on LinkedIn:

Further background on Dave Chaffey

• Dave’s books on digital marketing
• Connect with Dave
• Accolades
• Digital marketing training
• Digital marketing consulting

As you can see from the posts on this site, my main areas of expertise are the aspects of digital marketing that matter most in delivering better results to most companies, i.e.

• Digital strategy and campaign planning
• Actionable analytics for site and campaign optimization
• Search Engine Marketing (SEO and Pay Per Click)
• Persuasive site design
• Social media marketing
• Email marketing

You can follow Dave’s latest insights on Twitter.

Dave’s books on digital marketing

David Chaffey is author of five successful business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Dave’s books have been translated into Chinese, Dutch, Germany, Serbo-Croat and Italian.

Connect with Dave Chaffey

Contact me via email through a form or feel free to contact or follow me on… Twitter.

Accolades

Dave has been recognised by the Chartered Institute of Marketing as one of

“50 marketing “gurus” worldwide who have shaped the future of Marketing“.

I am also proud to have been recognized by the Department of Trade and Industry, NOP World and E-consultancy as one of the

“Top 100 hundred people commended by the industry as key influencers and drivers, who have driven the development and growth of e-commerce in the UK over the last ten years“.

Jim Sterne, Internet marketing pioneer, Jim Sterne, chairman of the Web Analytics Association and organiser of the annual E-metrics summits comments:

“Dave layers a keen understanding of marketing with in-depth technical and heuristic knowledge about doing business on the Internet. Top down or bottom up, Dave has an astonishing grasp of strategy as well as tactics“.

Digital Marketing Training expertise

The goal of Dave’s digital marketing training courses is to provide you and your team with practical strategies and ideas to improve your digital marketing as soon as you are back in the office.

The options for my training are either:

• Contact me direct to discuss your needs for an in-company course
• Book a public course I deliver through Econsultancy or the the IDM. These course are listed below.

Public digital marketing courses

IDM digital marketing training courses and qualifications

I also work with the IDM and give two courses:

• One day developing Your Digital Strategy course
• One day on IDM Digital Diploma qualification (of 10 days)

An acknowledged expert in digital marketing

When you participate in a workshop run by Dave Chaffey, you can be sure that you are in expert hands.

Dave has been:

• Listed by the Chartered Institute of Marketing as one of 50 marketing “gurus” worldwide in 2003 who have shaped the future of Marketing.
• Recognized by the Department of Trade and Industry in 2004 as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the previous 10 years
• Described by Jim Sterne, one of the founders of Internet Marketing as layering a keen understanding of marketing with in-depth technical and heuristic knowledge about doing business on the Internet. Top down or bottom up, Dave has an astonishing grasp of strategy as well as tactics

In-company courses

All training courses can also be delivered at your offices or as cost-effective blended training / consulting.

Contact me for an informal chat about which course is best for you or how I can tailor a programme to meet the needs of your organisation.

Digital Marketing Consulting expertise

I provide a range of specialist Internet marketing consulting services based on my experience across all the whole of digital marketing including:

• Digital marketing strategy : I will work with you to develop and refine your digital marketing plans starting with a review of your current digital marketing capabilities within your marketplace and then creation of a prioritised roadmap of strategic initiatives. I can also help you review issues by interviewing colleagues for their perspectives and strategy development workshops.
• Expert web analytics evaluation and recommendation to improve business results: I increase the contribution of your web site to the business through reviewing web analytics from systems like Google Analytics, Omniture or Webtrends  to identify prioritised “quick-wins”. I keep up-to-date on the latest Google Analytics techniques and I have the Google Analytics Individual Qualification.  I can also advise and develop custom e-marketing reporting dashboards systems that give your team “the measures that matter” or train your team on how to get the most from Google Analytics.
• Digital marketing campaign advice : I have a good understanding or best practice in digital marketing campaigns, and the pitfalls,  and have advised many clients on how to improve results from the key digital communications approaches including SEO, Pay-per-click, social media and Email marketing.

Recent consultancy clients include:

• 3M (3M Healthcare; 3M E-commerce; 3M Select Online store)
• Actel
• AEGON UK
• Barclaycard
• CMP Information
• KPM Music (EMI Records)
• CIPD
• HSBC (Commercial Banking, Global E-business, International Bank, Personal Banking)
• i-to-i (Tui Travel)
• Bank of Scotland Corporate
• Mercedes-Benz UK
• Sony Professional Europe
• Tektronix

I am also an E-marketing consultant at cScape Strategic Internet Services, a London-based Internet consultancy and e-business solutions provider and have completed work for some of the clients above through them.

Find out more

Other marketing experience

Between 1988 and 1995, Dave worked in industry as an account manager for several companies delivering business intelligence solutions for companies such as Ford Europe, WH Smith and the Halifax.

Between 1995 and 2001, Dave was Senior Lecturer at the University of Derby where his research specialism was approaches to measuring and improving e-marketing performance. He was involved in the development of the MSc in Electronic Commerce and also taught on the MBA and MA Marketing Management Programmes.

Dave Chaffey is a tutor and examiner for the IDM Diploma in Digital Marketing and helped devise the syllabus.

Contacting me

To get in touch, please fill in this form.