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About Dave Chaffey

Dr Dave Chaffey  is the CEO and co-founder of Smart Insights. Dave enjoys learning and sharing information on best practice in the ever-evolving world of Internet Marketing.

Since 1994, when I was first hooked on the web, I have specialised in building my knowledge of Internet Marketing and business technology applications and sharing this knowledge with marketing professionals and students.

I gave my first public training course in 1997 and wrote my first book on the topic in 2000 and have specialised in this exciting area ever since.

Further info on Dave:

As you can see from the posts on this site, my main areas of expertise are the aspects of digital marketing that matter most in delivering better results to most companies, i.e.

  • Digital strategy and campaign planning
  • Actionable analytics for site and campaign optimization
  • Search Engine Marketing (SEO and Pay Per Click)
  • Persuasive site design
  • Email marketing

You can follow Dave’s latest insights on Twitter.

Dave’s books on digital marketing

David Chaffey is author of five successful business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Dave’s books have been translated into Chinese, Dutch, Germany, Serbo-Croat and Italian.

Connect with Dave Chaffey

Contact me via email through a form or feel free to contact or follow me on… Twitter.

View Dave Chaffey's profile on LinkedIn

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Show Me the Money: How much value is your website generating? | Measuring Success with Google Analytics
May 11, 2010 at 10:45 pm

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