What's Hot In Digital: December 2016

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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The Top 3 Marketing Trends for 2017

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Each year, we ask Smart Insights members for their predictions of THE most important high-level digital marketing technique for their business or their clients. This has been really interesting to take the pulse of opinion on marketing trends across the main digital marketing techniques.

The future of marketing personalisation tech

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We interviewed Certona's CEO Meyar Sheik about the future of one of marketing hottest trends - personalisation tech.

Top E-commerce Trends to inform your 2017 marketing strategy

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These megatrends are global, have huge implications, and are not going to go away anytime soon. Ecommerce marketers will have to integrate them into their planning to be successful in 2017.

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

Google announces an expansion of ‘rich-cards’ to a greater variety of SERPs

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Rich cards were only available to a select few verticals when they originally launched. Just two in fact: Recipes and Movies. But now Google have announced they will be expanding the new content medium to more verticals, these being local restaurants and online courses.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

What would you say would be the elements to have in mind in order to stablish a good international marketing strategy?

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Hello Smartinsights members. I am working on a international marketing strategy for a client that sells B2B / B2C consulting products / services for the English, Spanish, Italian, and German (speakers) markets.

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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